Help! I'm finally building traffic but my conversion rate is terrible!

Hello,

You are right about the incongruence. The call to action on your Article must mach the offer.

So if you are telling them to visit your site to sign up for your newsletter that
is what they expect to see when they click through. In my opinion it would
be better to change the call to action on the article, to get them to expect your
fitness report.

Please keep in mind that the text on your article should match copy
on your fitness report optin page as well.

For you headline... if you can make it even more specific...

Like who are you talking to. ? People wanting to get fit right and somehow puts it off till tomorrow...

Ok.. but who is that person... Male or Female ? How old are they?

Then lastly... what is their biggest problem... what keeps them up at night... is it
that they "wont take action on their fitness goal" ?

The point is to be more specific and pinpoint a specific pain and
nail their pain in the headline and in the copy, to get them to take action.

Make sense?

Have a great day,

Best regards from
Ole

For starters... I think your landing page is way too generic. I would suggest changing the font to something a bit more easier on the eyes. I'd also change the image to a real person working out, in addition to increasing the font size on your headline. Lastly, I'd suggest having an image of your free report. You'd be surprised of how much a difference images make.

Good luck!

When I visited your landing page nothing garbed my attention. Nothing was in my face. I had no reason to read the page.

Use a large headline with one hell of a benefit to me to entice me to read the page. Then back up that benefit I am going to receive.

Besides the congruency issue, you also want to improve the landing page. You need bigger font for headline and subheadline. Make it bold for the headline to really capture people's attention to read on what you have to offer (remember most people attention span is very short)

From visitors' point of view, I feel that the page is too long and too much wording. Summarize to make it shorter and include only important key points that people really care about.

The page doesn't need to look exceptionally well with professional image. What is more important is to make it clean, simple and say what really matter to people you are targeting. You can either do it with Wordpress Plugin or simply outsource it to Fiverr.

Hello there,

I just checked your landing page out... I highly suggest you make it appealing, engaging and light; write content that is conversational, but encouraging! I hope you see what I mean. Then, complement it with a few nice pics and a testimonial video in the end.

Best of luck

The call to action should be up in your eyes not way to scroll down! No one will read all that garb and scroll down two full page lengths to find that sign up button ... You should have benefit in huge headline, then Call to action and after that you can give info for those who are not convinced at once. And put more call to action buttons in between

Hi,

You are right, congruence is very important. Call to action in the email and landing page should match.

I just saw your landing page. I think that it is too wordy. I had to scroll down a lot and scan a few paragraphs to get to your actual call to action. Please remember that web users are not very patient readers all the time. They want to know what you are offering straight away.

I personally like websites that can show me what it is all about with just one look. Your background image is of snowy mountains, giving me the impression that you promote outdoor sports to get fit.

I hope these comments help. ultimately, it is up to you how you want your landing page to look.

You are on the right track, don't worry!

Best of luck,
Desiree