Help for emails marketing

16 replies
Hello Warriors,

I have a women's blog and I will do a contest with beauty products. Please can you help me to set up a procedure for collecting emails. I want to send offers for beauty products.

Thank you
#emails #marketing
  • Profile picture of the author stellajohn
    Please use newsletter pop up option with good looks 80% visitors may be provide their email. Or you may contact the email provider company I think you can purchase one email from 0.5inr- 2inr.
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  • Profile picture of the author jinmin
    To collect email leads, you need to do a few things:

    1) Use unblockable pop-up at your blog when your visitor first landed or about to leave.
    2) Put a subscription form at your blog so that you can collect their email address. Don't forget that some visitor may close the pop-up, so by having the subscription box in your blog, you have a 2nd chance of collecting email.
    3) Create a very simple squeeze (but enticing) for your off-site campaign such as guest blogging, video marketing, article marketing, FB ads, PPC, etc.
    4) All your off-site marketing campaign will bring the visitor to the squeeze page that you have set up at (3) above. At the end of the article, blog post, video description, etc, you will have signature or link to your squeeze page.
    5) Keep repeating the marketing campaign and your subscribers will increase month after month.
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    • Profile picture of the author daskalos
      I set up a webform ---> collect emails----> and plug in to autoresponders----> every 3 of 4 days send an email----> ????????? ( when can I send the offers from my affiliation network?)
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      • Profile picture of the author jinmin
        It's recommended that in the initial stage of email follow-up, don't hard sell your subscribers, aim to build relationship with them. For eg, you can introduce yourself, offering tips and tricks, give them unannounced bonus like ebook related to your niche, etc. I recommend do it for at least 4-5 emails.

        Then, you can start with the soft approach to introduce your product or affiliate products. For eg, recommend it as part of PS section in your email. You may also use the email provided by product owner if you are promoting affiliate product (usually located at the Affiliate Page).

        Remember don't hard sell in every email. use the mixture of hardsell, softsell, tips, story, etc..
        For eg:

        email #1 : introducing yourself and tell what your subscribers can anticipate in the upcoming emails

        email #2: Tips about [your niche]

        email#3: Another Tips

        email #4: Offering free bonus

        email #5: Another Tips with softsell approach

        email #6 : hard sell

        email #7: Another Tips

        .......

        The above are just example but hope you get the idea.
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        • Profile picture of the author Ole Didriksen
          Good post jinmin,

          Frank Kern's CCCP formula comes to mind.

          Email #1: C ... Useful Content Related to your Niche ( No selling- no soft selling )

          Email #2: C ... Useful Content Related to your Niche ( No selling- no soft selling )

          Email #3: C ... Useful Content Related to your Niche ( No selling- no soft selling )

          Email #4: C ... Pitch the product by suggesting it to solve a problem your customer have.

          Best regards from
          Ole

          Originally Posted by jinmin View Post

          It's recommended that in the initial stage of email follow-up, don't hard sell your subscribers, aim to build relationship with them. For eg, you can introduce yourself, offering tips and tricks, give them unannounced bonus like ebook related to your niche, etc. I recommend do it for at least 4-5 emails.

          Then, you can start with the soft approach to introduce your product or affiliate products. For eg, recommend it as part of PS section in your email. You may also use the email provided by product owner if you are promoting affiliate product (usually located at the Affiliate Page).

          Remember don't hard sell in every email. use the mixture of hardsell, softsell, tips, story, etc..
          For eg:

          email #1 : introducing yourself and tell what your subscribers can anticipate in the upcoming emails

          email #2: Tips about [your niche]

          email#3: Another Tips

          email #4: Offering free bonus

          email #5: Another Tips with softsell approach

          email #6 : hard sell

          email #7: Another Tips

          .......

          The above are just example but hope you get the idea.
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        • Profile picture of the author daskalos
          I am trying this type of set up.

          Maybe I am trying to send emails with lasts posts of blog(wordpress blog)

          I have already 4500 e-mails and I dont anything to make money from this list. just collecting for 3 years.

          Originally Posted by jinmin View Post

          It's recommended that in the initial stage of email follow-up, don't hard sell your subscribers, aim to build relationship with them. For eg, you can introduce yourself, offering tips and tricks, give them unannounced bonus like ebook related to your niche, etc. I recommend do it for at least 4-5 emails.

          Then, you can start with the soft approach to introduce your product or affiliate products. For eg, recommend it as part of PS section in your email. You may also use the email provided by product owner if you are promoting affiliate product (usually located at the Affiliate Page).

          Remember don't hard sell in every email. use the mixture of hardsell, softsell, tips, story, etc..
          For eg:

          email #1 : introducing yourself and tell what your subscribers can anticipate in the upcoming emails

          email #2: Tips about [your niche]

          email#3: Another Tips

          email #4: Offering free bonus

          email #5: Another Tips with softsell approach

          email #6 : hard sell

          email #7: Another Tips

          .......

          The above are just example but hope you get the idea.
          {{ DiscussionBoard.errors[10853476].message }}
          • Profile picture of the author jinmin
            Originally Posted by daskalos View Post

            I am trying this type of set up.

            Maybe I am trying to send emails with lasts posts of blog(wordpress blog)

            I have already 4500 e-mails and I dont anything to make money from this list. just collecting for 3 years.
            If you never or hardly email your list, chances are they may have forgotten about signing up to your mailing list. You will need to warm them up and re-establish the relationship before attempt to recommend, promote or sell anything.

            You also need to clean the list as some of the email addresses could no longer be valid. Some emails may bounce, while some may report your email as spam. If you are using popular autoresponder, most of it will automatically do the basic cleaning by filtering those invalid emails.

            I recommend you to set up autoresponder sequence so that those who sign up your mailing list from now onward will receive follow-up emails. Well, it takes a bit of time to prepare the follow-up email but it is a one-time job and this effort will pay you well in the future. Keep adding the follow-up sequence as you have time (for eg add one follow-up email per day, at the end of 30 day, you will have 30 follow-up emails). good luck.
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            • Profile picture of the author daskalos
              [DELETED]
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        • Profile picture of the author desireedavid
          Originally Posted by jinmin View Post

          It's recommended that in the initial stage of email follow-up, don't hard sell your subscribers, aim to build relationship with them. For eg, you can introduce yourself, offering tips and tricks, give them unannounced bonus like ebook related to your niche, etc. I recommend do it for at least 4-5 emails.

          Then, you can start with the soft approach to introduce your product or affiliate products. For eg, recommend it as part of PS section in your email. You may also use the email provided by product owner if you are promoting affiliate product (usually located at the Affiliate Page).

          Remember don't hard sell in every email. use the mixture of hardsell, softsell, tips, story, etc..
          For eg:

          email #1 : introducing yourself and tell what your subscribers can anticipate in the upcoming emails

          email #2: Tips about [your niche]

          email#3: Another Tips

          email #4: Offering free bonus

          email #5: Another Tips with softsell approach

          email #6 : hard sell

          email #7: Another Tips

          .......

          The above are just example but hope you get the idea.
          This is very helpful. You may also want to try placing a subscribe button on your blog so that they can get an email for every new post. this way, you have the email addresses of your followers.

          Another way is to place a pop-up page with your contest details where they have to place their email address to join.

          Using email marketing software such as ActiveTrail can help you set up a great email campaign.
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          “Creativity is intelligence having fun.” – Albert Einstein
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  • Profile picture of the author kIwOk168
    It starts with an autoresponder. Most autoresponder services right now have a landing page or pop-up creation feature included so that would help. If you are using Wordpress on your blog, there are also plugins that can help you with the placement of the opt-in forms.
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  • Profile picture of the author RoadToMakkah
    Use "Join newsletter in your website "
    or you can get a list of email ids from an institution like firm, school, collage and university.send your mail to those ids
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  • Profile picture of the author Firecart
    Hi Daskalos,

    If you want to capture leads through blog, you can take help of exit intent popup technology to grab email addresses of the visitors leaving the website. The other thing to increase the engagement quality, you need to setup a personalized automated drip emails which will help user to communicate with you.
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  • Profile picture of the author sunsetcoder
    You can use authentication system so user will signup first and then read your blog or you can have newsletter option which will take email from the visitors
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  • Profile picture of the author michepian
    Hy There,

    Recommendation: Instead of offering one e-book or one single
    bribe, to build you email list . You can offer your visitor's
    collections of freebies and bribes.

    For example :
    Offer e-books ,worksheet and resources for online entrepreneurs.
    By that I mean lots of values!

    ::Thumbs Up:: Guys!
    Michepian.
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  • Profile picture of the author SamNuku
    personally as its e-commerce i'd suggest offering a coupon for their email address.

    perhaps a 1 off 10-20% off whatever you can afford to gain them as a subscriber.

    be sure to setup that capture page to push the fact that they'll be getting subscriber ONLY offers not available on your website as you USP.

    Good luck!
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  • Profile picture of the author JohnVianny
    Use Pop Ups AND you can also go to Fb Ads.

    Promoting your post with Fb Ads in a Fan page --- while using a pop up for collecting mails.

    Also use CONTENT LOCKER: set some Video Resource with transparent background and when the visitor want to click and see, ask email in change.

    ALSO

    Do you use Youtube? It's even better than Fb Ads: set some videos and ask email at the middle of it in change of complete version (which u give in a secret link after optin)

    I advice you to use LeadPages or ThriveLeads.
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  • Profile picture of the author Sam Perry
    A newsletter subscription is one option, however, if you want your visitors to provide their emails, you need to have very strong and convincing content.

    Another way to promote your contest would be to use a remarketing strategy. This will allow you to follow your website visitors wherever they go online automatically. To implement this tactic, you will need engaging display creatives and a landing page. Hope this helps answer your question!
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