Which buyer list would you rather have?

by Kurt
13 replies
I've asked this question here about a decade ago, let's see if anything has changed since....


Which of these buyer email lists would you rather have...


1,000 buyers that bought a $10 product
100 buyers that bought a $100 product
10 buyers that bought a $1,000 product
#buyer #list
  • Profile picture of the author PPG19
    Probably100 buyers that bought a 100$ product since our prices ranges from 100 to 300$.
    But the 1,000 buyers that bought a $10 product is attracting too
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    • Profile picture of the author JohnMcCabe
      Originally Posted by PPG19 View Post

      Probably100 buyers that bought a 100$ product since our prices ranges from 100 to 300$.
      This makes sense to me. While one would expect to be able to move some percentage of the $10 buyers to higher levels, starting with buyers at your price points might give you easier sales.

      On the other hand, if I'm using a basic funnel ($ --> $$ --> $$$) and I know about how many people I typically move up in class, I'll take the list of 1,000 $10 buyers and start them moving through the system.

      All of it assumes that the list in question is targeted to my market segments. If I'm an affiliate for Omaha Steaks, a list of vegan product buyers probably isn't going to do me much good at any of the price points.
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  • Profile picture of the author yukon
    Banned
    If I had to pick only one, the $10 list, it's an impulse buy like fiverr junk.

    Matter of fact, drop it down to $5 and double the traffic. $5 on it's own is already a proven sales technique (Subway restaurant, Little Caesars Pizza, Arby's 5 for $5, fiverr, etc...).
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  • Profile picture of the author aizaku
    1,000 buyers that bought a $10 product all day,

    $10 was just the entry point into my buyer's list.. im sure i could convert them into buying higher priced items in the future

    -Ike Paz
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  • Profile picture of the author George Schwab
    I go with 10 buyers that bought a $1,000 product

    Why?

    obviously these guys are serious, not just empty rethoric

    once we know each other better, we're both good to do some big things together
    what i mean is real business - its not the typical "moving up the ladder" what i mean is
    real business. i.e a real business is something i did when coming over here to buy
    silver jewelry: i had always about 40k with me to buy stuff, anything less would be
    stupid, because i tripled it within 2-3 months. That is the difference between $5 gigs
    and some serious guy's business.
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    • Profile picture of the author yukon
      Banned
      [DELETED]
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      • Profile picture of the author George Schwab
        Originally Posted by yukon View Post

        Isn't this the same description as a call girl with issues?
        sorry i dont make the connection, maybe you can enlighten us?

        p.s. Alberto beat us again:

        "imagination is more important than knowledge" - Alberto Zweistein
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  • Profile picture of the author Ole Didriksen
    The 10 buyers that bought a $1000 product...

    Because the formula for marketing and selling is
    the same...

    The job selling it is the same... and in some
    cases... it's less work... since you just have to get
    10 buyers instead of 100.

    It's just that is a high ticket product... and framed like
    a high ticket product.

    The high ticket buyers are out there, and they like to
    buy high ticket. The key is the marketing

    Best regards from
    Ole

    Originally Posted by Kurt View Post

    I've asked this question here about a decade ago, let's see if anything has changed since....


    Which of these buyer email lists would you rather have...


    1,000 buyers that bought a $10 product
    100 buyers that bought a $100 product
    10 buyers that bought a $1,000 product
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  • Profile picture of the author George Schwab
    Yeah just as Ole said, everything is the same... [it's just less hassles]
    I actually think its easier to sell anything to $1000 and up clients, Why?:

    I would compare it with "teaching a monkey to talk or think is hard"
    while talking to a like minded individual is like talking to a new friend.

    But that's a small thing the guys that did offline biz understood a long
    time before the internet marketing guys came along, and never really
    understood what business or marketing is. So for them its most likely
    very hard to comprehend or believe what I talk about here.
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  • Profile picture of the author sendizo
    100 buyers that bought a $100 product
    I dunno why I choose this. but I thought 100 subscribers are easy to mail unlike 1,000 (Just saying lower volume is always better) and would not be very hard to collect, unlike the 10 buyers.

    thats how i thought.
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    • Profile picture of the author kIwOk168
      Originally Posted by sendizo View Post

      100 buyers that bought a $100 product
      I dunno why I choose this. but I thought 100 subscribers are easy to mail unlike 1,000 (Just saying lower volume is always better) and would not be very hard to collect, unlike the 10 buyers.

      thats how i thought.
      I'm with sendizo at 100 buyers that bought a $100 product... From my experience $100 (actually $97) is a tipping point price point. I mean, those who are willing to or have already spent $97 tend to have a very high spending cap. That means it's quite easy to sell them $497, $997, even $1,997 items.

      Those who bought $10 products are mostly toe-dippers, and it's likely that their spending tolerance is capped at $47. You'll have to put a lot of effort in order to move them beyond that and there's a big risk that it'll cost you more than your potential gain in sales.

      As for the 10 for $1,000, 10 is really not a very stable number of buyers in my opinion. Yes, it takes no effort to sell them impossibly expensive products. But if you lose one or two of them, you would definitely feel the pain.

      Just my 2 cents.
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  • Profile picture of the author SamNuku
    Personally i'd take the 1,000 buyers who bought $10. Why? Lemme explain...

    Whilst this is the lowest amount of money the hardest thing to do is to get someone to pull out their credit card & actually buy SOMETHING.

    The easiest thing to do, thanks to technological advancements, is to get someone who bought to buy AGAIN.

    This means you have 1,000 qualified BUYERS willing to buy.

    Also, i lead with a tonne of value. I believe 100% in value based marketing. So what they get for $10 is going to be kick ass. Probably worth $100-200 & in some cases $500-1000 in value.

    Delivering such value means that you will get many who are blown away & therefore be more then happy, law of reciprocation, cause & effect, what you reap you shall so, & so on & so forth it basically means one thing: they WILL BUY MORE.

    Anyway good luck bud! Take care. #successwithsamii
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  • Profile picture of the author George Schwab
    good point mate, i like it, actually!

    maybe soon i will venture out in the McD sector of things: just a bit more medical

    medical?

    yes, more medical.
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  • Profile picture of the author bdodd43
    I would opt for the 10 buyers buying a $1000 product, but of course, the product has to be great and something the list really can benefit from. This is still the requirement selling a 10.00 product to 1,000 people.
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