How to land email in primary tab instead of promotional tab?

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Hey Guys,

I am working with ecom startup, and we have start sending email from last month. But, the problem is the emails are landing in promotional tab instead of primary tab which results in low open rate. So, can anyone tell me some tips how i can land it in primary tab and increase open rate? We have a target of 20% open rate. So, please share some valuable suggestions.
#email marketing #email #email markeing #land #primary #primary tab #promotional #promotional tab #tab
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  • Hi this happened to me. The solution is to not use images in you emails. Try just a plain text or HTML without images. That worked for me.
  • Developer99 is partially right. You have to try with different words as some may be "hated" by google for both subject and body.
  • Hi, make sure your image-text ratio is appropriate. sometimes when there are too many images, google recognizes this as promotional email.
  • modify your template in such form to look it as professional as you possible. It mean use use text and images in template but text ratio should be 70:30. images are to attract readers.
    use good and precise subject line and email body.
  • Banned
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  • There is an oddly easy way to bypass the promotional folders. It's not something a beginner can do on their own however.
    • [1] reply
    • @Matthew Iannotti
      Will you be sharing how in your next posting or is it poss to point to the webpage detailing how?
      • [1] reply
  • It is easy, test every email you sent and change it accordingly until it starts to land in primary tab. Like with everything in marketing, there is no magic bullet and everything needs to be tested.
    • [1] reply
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    • I'm with fulfilledlife... send your emails to a gmail account you own, and see where it ends up. Keep editing until it finally ends up on your primary tab.
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    How to land email in primary tab instead of promotional tab?

    Hey Guys, I am working with ecom startup, and we have start sending email from last month. But, the problem is the emails are landing in promotional tab instead of primary tab which results in low open rate. So, can anyone tell me some tips how i can land it in primary tab and increase open rate? We have a target of 20% open rate. So, please share some valuable suggestions.