Here are our stats:
Email open rate: 65%
Click through rate: 47%
Video play rate: 35%(per Wistia)
Video Engagement: 30% (per Wistia)
We currently do not auto play the video but that is the next thing we are going to A/B test.
These numbers seem good to me, but we are amatears at this. When you look at these numbers, do you see any glaring areas we should focus improvement on?