Open rates and click throughs

by teldar
7 replies
I want to share with the community statistics from a recent email campaign and get some feedback on our funnel. We send out cold emails, hoping they will click a link to a landing page. On the landing page is a video with a lot of great free content. Eventually, we will send them emails with 2 more videos that will ultimately lead to a sales page that will sell a course.

Here are our stats:

Email open rate: 65%
Click through rate: 47%
Video play rate: 35%(per Wistia)
Video Engagement: 30% (per Wistia)

We currently do not auto play the video but that is the next thing we are going to A/B test.

These numbers seem good to me, but we are amatears at this. When you look at these numbers, do you see any glaring areas we should focus improvement on?

Thanks
#click #conversion #email #open #open rate #rates #throughs #video
  • Profile picture of the author desireedavid
    Can you provide the link to your landing page?
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    “Creativity is intelligence having fun.” – Albert Einstein
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  • Profile picture of the author EmailKing
    Email open rate: 65%
    Click through rate: 47%
    Video play rate: 35%(per Wistia)
    Video Engagement: 30% (per Wistia)

    You mean these are the statistics of your email campaign out of a cold list. That sounds crazy... because the maximum open rate of a cold list is 1% percent even verified double-optin lists do not have that kind results...

    can you please share some of the screenshots of your email campaign...

    Thanks
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    Affordable Email Marketing for High volume email marketers

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    • Profile picture of the author kIwOk168
      Originally Posted by EmailKing View Post

      Email open rate: 65%
      Click through rate: 47%
      Video play rate: 35%(per Wistia)
      Video Engagement: 30% (per Wistia)

      You mean these are the statistics of your email campaign out of a cold list. That sounds crazy... because the maximum open rate of a cold list is 1% percent even verified double-optin lists do not have that kind results...

      can you please share some of the screenshots of your email campaign...

      Thanks
      I'm with EmailKing, for a cold list you are already doing phenomenal. You don't see those types of results for a cold list.
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    • Profile picture of the author teldar
      Originally Posted by EmailKing View Post

      Email open rate: 65%
      Click through rate: 47%
      Video play rate: 35%(per Wistia)
      Video Engagement: 30% (per Wistia)

      You mean these are the statistics of your email campaign out of a cold list. That sounds crazy... because the maximum open rate of a cold list is 1% percent even verified double-optin lists do not have that kind results...

      can you please share some of the screenshots of your email campaign...

      Thanks
      Wow, I guess we're doing something right. However, we just sent our 2nd email and this one is bombing. We will probably get a 30-40% open rate, which I'll take but the click through rate is close to zero. Obviously, we are going to have to fix the content of that email.

      As for sharing screenshots of the email campaign, I need to speak to my partner about that. I'm all for sharing, but some stuff we have to keep proprietary. Let me talk to my partner and see what we are comfortable sharing. I really do want to pay it forward. We just need to be smart about it.
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      • Profile picture of the author EmailKing
        Originally Posted by teldar View Post

        Wow, I guess we're doing something right. However, we just sent our 2nd email and this one is bombing. We will probably get a 30-40% open rate, which I'll take but the click through rate is close to zero. Obviously, we are going to have to fix the content of that email.

        As for sharing screenshots of the email campaign, I need to speak to my partner about that. I'm all for sharing, but some stuff we have to keep proprietary. Let me talk to my partner and see what we are comfortable sharing. I really do want to pay it forward. We just need to be smart about it.
        I think these are highly active lists because you are getting some serious results.. As long as click through rate is concerned you need to apply the following techniques i am sure it will help you out....

        Test your subject lines.

        Write shorter emails to increase the likelihood

        Offer targeted content

        Personalize your emails

        Remove distractions from the email

        Include a P.S
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        Affordable Email Marketing for High volume email marketers

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  • Profile picture of the author JohnVianny
    What is the size of the list?

    I mean 100 subscribers highly targeted is different from 10K subscribers.
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    • Profile picture of the author teldar
      Originally Posted by Connann View Post

      What is the size of the list?

      I mean 100 subscribers highly targeted is different from 10K subscribers.
      We have tested the subject line and the first email on about 1,000 names so far.
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