Write E-mails to Your List in 20 Minutes or Less
E-mails aren't articles or blog posts: they're short, brief messages. You want to allow yourself enough room to sell a prospect and add a little bit of flavor and personality to your writing. Your readers need you to be concise and get to the point. They have hundreds of other emails to get to.
Step 1: Summarize what you're writing about in 1 sentence.
Imagine that someone is asking you, "what are you writing about?" This is what will be used as your subject or headline.
Step 2: Tell someone everything they need to know about that topic in only 5 sentences.
This is going to force you to get down to the bare bones of your messages. These are going to be the most important sentences of your e-mail, because they put across the main purpose.
Step 3: Expand on those 5 sentences with 2 sentences each.
Now is where you can start inserting more personality and start selling your prospects. This is how you can start to connect each sentence to the next in a logical way.
What do you think? Is this method something that will help you?
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