How to achieve efficient opening rate for your emails!!
Email marketing is one of the best source to engage in the market and to gain quick return on investment. But not all emails are good enough to cross that winning line because they lack a lot of essential ingredients required to increase the open rates of the email. In this thread, I will list some ways to attract prospective clients towards your email content.
Wisely choose your subject line
That's the first thing that the recipient sees and if it's not attracting then you'll end up losing a lot of business to your competitors. So make sure your subject line reaches your clients at the personal level.
Maintain the quality of your content:
Quality creates the first impression on the reader and if it's good then they will not hesitate to open up the email next time.Also put up information that is hard to find from other sources so that they always resort to your content for guidance.
Use a person name from the company to send the email:
An email being sent by a person from a company is more engaging and trustworthy than using a company name as a sender which will probably be tagged as an advertisement and possibly spammed.
Right time matters:
Experts suggest that weekend is the best time to send out emails because people have more time in their hands and you have a greater probability of achieving conversions.
Avoid spam filters:
The best way to avoid it is by preventing the usage of words like ' get rich' , ' free merchandize' or ' sale...sale...'. Also avoid putting in way too many links in the content.
Don't buy leads:
It's better to get email from a client through his/her intention instead of using an outdated email list exhausted by a lot of marketers out there. You can get client's email by offering different gated assets on your website like free e-books, webinars etc.
Make your content mobile friendly:
Around 75 percent of the mobile users check their emails on their cellphones and you will end up loosing a lot of potential business if your content doesn't open up properly. Therefore , always keep a check on that.
Cheers
James
Wisely choose your subject line
That's the first thing that the recipient sees and if it's not attracting then you'll end up losing a lot of business to your competitors. So make sure your subject line reaches your clients at the personal level.
Maintain the quality of your content:
Quality creates the first impression on the reader and if it's good then they will not hesitate to open up the email next time.Also put up information that is hard to find from other sources so that they always resort to your content for guidance.
Use a person name from the company to send the email:
An email being sent by a person from a company is more engaging and trustworthy than using a company name as a sender which will probably be tagged as an advertisement and possibly spammed.
Right time matters:
Experts suggest that weekend is the best time to send out emails because people have more time in their hands and you have a greater probability of achieving conversions.
Avoid spam filters:
The best way to avoid it is by preventing the usage of words like ' get rich' , ' free merchandize' or ' sale...sale...'. Also avoid putting in way too many links in the content.
Don't buy leads:
It's better to get email from a client through his/her intention instead of using an outdated email list exhausted by a lot of marketers out there. You can get client's email by offering different gated assets on your website like free e-books, webinars etc.
Make your content mobile friendly:
Around 75 percent of the mobile users check their emails on their cellphones and you will end up loosing a lot of potential business if your content doesn't open up properly. Therefore , always keep a check on that.
Cheers
James