I've been heavily researching different email marketing techniques and one of the most commonly recommended ways to get people to sign up is to give them a free bonus for doing so, usually a book or a report related to your business and/or a special discount offer. But some of the other gurus I follow--most notably Linda Formichelli of The Renegade Writer Press--don't give freebies at all because they believe people who sign up for a freebie aren't really interested in what they have to say/won't become loyal customers.
At this point none of my clients offer a freebie with their email newsletter but some are actively considering it. Do you offer a freebie for new subscribers? Has it actually increased your subscription rates? Do you think people who sign up for the freebie stick around and become interested in your other work?
Any/all thoughts and advice you have to share would be greatly appreciated.
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