Email Best Practices of Marketers in South Africa

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I found a great article and would like to share it with you guys.

Marketing Manager of ActiveTrail, Hadar Graf, interviewed email marketers in South Africa. She collated the best practices from these gurus and wrote an article for Entrepreneur Magazine. You can find part 1 of the article here.

Here are the takeaways from the article:
  • Provide discounts and freebies with time constraints for urgency
  • list segmentation
  • Use emoticons in the subject line
  • Know and understand your consumer journey
  • Put CTA in email banners
  • Test your subject lines
  • Be mobile friendly
  • Put multiple CTAs in a short email

Part 2 of the article can be found here.
#africa #email #marketers #practices #south
  • Profile picture of the author marvinoliver
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    • Profile picture of the author desireedavid
      Churn rate is the rate which measures the growth of your email list after the unsubscriptions, complaints, and hard bounces are taken into account.
      So this means that we have to make up for the users lost every month...
      “Creativity is intelligence having fun.” – Albert Einstein
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