Marketing Manager of ActiveTrail, Hadar Graf, interviewed email marketers in South Africa. She collated the best practices from these gurus and wrote an article for Entrepreneur Magazine. You can find part 1 of the article here.
Here are the takeaways from the article:
- Provide discounts and freebies with time constraints for urgency
- list segmentation
- Use emoticons in the subject line
- Know and understand your consumer journey
- Put CTA in email banners
- Test your subject lines
- Be mobile friendly
- Put multiple CTAs in a short email
Part 2 of the article can be found here.