If youre sending out your campaigns without thinking about how to avoid the junk folder then youre doomed from the start.
With Hotmail, Gmail and BT having super strict spam protection policies, the fact of the matter is 80% of emails will end up in spam folders.
If youre new to the biz of eMarketing and youre wanting to avoid the junk folder, you might want to consider this.
Whats your quality of data like?
Is your email address qualified?
Is your audience engaged?
Are you using a new data sender server with a unique IP for new addresses?
All things to consider with quality of data.
What about your volumes?
Are you staggering your email sends to boost your delivery profile? or are you sending them all at once?
If you can stager the emails in small groups and send them across a few hours or even a few days you might get a better result. Automation allows for this process and you will great a throttling approach that allows you to test automation and test your volumes and patterns.
Whats in your email?
Content needs to capture your audiences attention and drive engagement and be free from errors and any content that can be deemed offensive or unauthentic.
Always provide a physical address and also dont hide your unsubscribe.
Is your sender info clear?
Dont make your sender info - to to and the from - to be ambiguous. Make sure if is accurate and try not to change it or sender domains.
Are you keeping an eye on your IP score?
Managing and monitoring your score will make sure youre all across deliverability - you can check it online easily enough and it should be apart of your eMarketing processes.
What else have I missed re deliverability? Feel free to add.