The art of overlays (3,000+ strong)?
Unbounce did.... and they turned to overlays for the win!
How Unbounce Used Overlays to Get 3,000+ Leads [Case Studies]
To wit:
"An overlay triggered on exit was the perfect solution. But rather than asking for visitors to sign up to attend the event, as was the goal of the microsite, the overlay prompted visitors to enter their contact info in exchange for the recordings."
Notice what they did there?
Very creative indeed!
Need more ideas?
Consider:
5 killer ways to use overlays | Creative Bloq
https://wordpress.org/plugins/wp-overlays/
Your takeaway?
There are always more than one way to gain readerships.
Enjoy!