Four tips for a succesful email campaign

In case you did not know, email marketing is one of the current trends and is that, according to the Annual Study on the use of CREM 2016, 76.7% of companies use email as a marketing tool. So, if you still did not have the email as a strategy to capture the attention of consumers, From now on you should. That is why, so we are going to offer you 4 key tips to create a successful business email.

The Subject

This is the first impression that the consumer of your business is going to take and may attract or repel you. Therefore, when writing a subject for your email, it is best to take into account brevity and conciseness. Among some of the techniques you can use to write a good subject, you could highlight these:

• Use the question format.
• Create a custom subject for the customer to feel identified.
• Use keywords.

Image

Use an image that does not occupy more than 25% of the content and that adds an added value. If you use an image, it will be the perfect way to announce a discount, an offer or the launch of a new product or service.

Date and time of delivery

Another thing that you should keep in mind is the date and time you send the mail. According to several studies, on Tuesday and between 8 and 9 am is the best time to send an email. On the other hand, say that Thursday is the second best option.

Of course, if your company is dedicated to leisure, maybe the best time to send an email is on the weekend.

Segmentation

Before we talked about the personalization of the mail and, linked with this, it could be said that when it comes to doing email marketing, it would have to do a good segmentation. That is, you have to know to whom and when you must send a commercial mail. The best thing is that you have a powerful database with which you can identify the buying habits of your customers.