What have you found is the best niche to E-mail market?

I have been promoting PPL (pay per lead...lead generation) offers for over 16 years.

The reason why I choose PPL is because there is no credit card /purchase required. All a user has to do is fill out a form, so conversions are typically much higher than offer that requires a sale to be made.

I favor offer that have a make, get or save money angle to them, as they have overall worked the best form. They tend to have the greatest mass appeal (will be of interest to a large audience), so the potential exists to generate high volume. Plus they are fairly easy to cross promote.

Some of the verticals I have done extremely well with are: insurance, loans, debt, credit, education, assistance, mortgage, home owner offers, etc...

For me, it's all about the path of least resistance to generating conversions / $$$ and PPL is the way to go. It is simply much easier to get someone to fill out a short form, than take out their credit card and make a purchase.

The bulk of my traffic is driven through sending 3rd party data (email) that I acquired and PPL offer has become the key to converting the data into real cash producing assets.

Anyway, something to think about.

Find a niche that you like Not a niche that makes money. Do not chase the money nothing will come. But helping people first will make you get noticed then and only then will you start to make money Robert