Is Email Marketing Dead?

34 replies
The whispers are all there saying that list building is dying....

Others say it is already dead.

What are your guys opinions or thoughts on this?

Will it ever die?

If it does then what is the next move for digital marketing?
#dead #email #marketing
  • Profile picture of the author ProducerK
    Email marketing will never die.
    And there are plenty of people still making millions of dollars doing it.
    A thread like this comes up in here almost weekly now, and there is no proof to suggest email is going away anytime soon.
    Just like any industry, it changes, but there is still tons of money to be made.
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  • Profile picture of the author Clark0871
    It is wrong that E mail marketing is dead , even it is the best method for promotion
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  • Profile picture of the author DIABL0
    Email is ingrained in society and businesses, it is never going to go away. With that said, email marketing will never die. I have been doing it for over 16 years and I have no plans of ever getting out of it.
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  • Profile picture of the author Leannecowans
    I think email marketing is great, especially when used alongside other marketing tools like on-site marketing.

    We typically see an open rate of around 36% and an average uplift in revenue of 4% upwards through email clicks.

    Often marketing emails are too generic, if the email is bespoke and personalised to the individuals behaviour while on the website it's more likely to get a response.
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  • Profile picture of the author AdrianBrown
    The hard fact truth of the matter is this: Email Marketing is the most genuinely powerful online business that can be owned, operated and survive any online or offline disaster.
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  • Profile picture of the author gibbsjoan85
    Email marketing will never die. It is one of the most powerful techniques of reaching your audience and letting them know your works.
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  • How many times have you been inside your inbox today?
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  • Profile picture of the author johnrobort
    With a number that high, it's no wonder that for years we've heard the resounding cry that email marketing is dead. But, saturation does not mean death. In fact, it couldn't be further from the truth
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  • Profile picture of the author Tim Felmingham
    Of course it's not dead!

    Just like many things, it's a got a bit more difficult than it used to be.

    Some of the old methods don't work any more, but if you write good copy and send attractive offers to a targeted list, it's still the most profitable marketing method on the planet.
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  • Profile picture of the author shinryu
    Right! It is really hard to be dead, but how to star get emails to make marketing through it? Only use new method to contact with customers, I say it need to exist with the new way to get highest effective
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  • Profile picture of the author davejarvys
    What most people forget is that it's a means to an end. You have gurus spouting bs about $1 a month per subscriber so people stock pile email addresses and focus purely on quantity.

    Ignoring everything that happens after you get an email address is common place because of the dangerous myth of 'just do enough' which translates as 'any old shit is acceptable'.

    It's no wonder that these people think email is dead.

    On the flip side it is seeing diminishing returns that to Gmail changes and ad blindness but that doesn't mean it can't still be successful.
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  • Profile picture of the author deeparao
    Email marketing is a very powerful means of outreach. If you do it the right way, you get rewarded.
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  • Profile picture of the author sendizo
    Originally Posted by Stringablaze View Post

    ....Is Email Marketing Dead?....
    Email Marketing is a way to communicate with your clients/subscribers.
    Send them updates/newsletter/marketing emails.

    With the new technology, Follow Up, Autoresponder, Event Triggered Campaign
    Email marketing will multiply your income.

    Iss
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  • Profile picture of the author Obed Projects
    Email marketing is dead, but that's to those who only think about the money, and ooh, having a massive list of subscribers.

    The most effective recipe for email marketing is to provide unrivaled value in order build a list of targeted people you can sell to over and over again.

    A list of 200 subscribers with a decent Earnings Per Subscriber(EPS) of let say $300 is far better than a massive garbage-filled list of 200,000 subscribers.

    Email marketing is never dead to those who "play the game" right.
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  • Profile picture of the author rediansoftware
    No , its still the most powerful thing to get the direct traffic.
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  • Profile picture of the author YasirYar
    I frankly don't understand why people even ask such questions

    How can email marketing be dead?

    GetResponse and Aweber both use email marketing to generate millions of dollars for business owners.

    So email marketing is very much alive.

    The thing which is dead is: Spamming the living hell out of the recipient.

    If you create a personal email for someone & approach them with the idea of helping them out, you will most likely get a reply.

    I have been contacting my previous clients in the last couple of days.

    Here are my email marketing stats:

    Emails sent out: 200
    Clients who signed up: 3
    Clients who say they are going to sign up: 5
    $ amount generated: In the thousands.

    I hope that helps!
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  • Profile picture of the author PaulSch
    Yes, it's as dead as a dodo. Nobody uses it anymore.

    The best thing to use nowadays is the mail.

    This has to be one of the most ridiculous, fatuous threads of the year. Why did you even waste your time posting it?
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    • Profile picture of the author YasirYar
      Originally Posted by PaulSch View Post

      Yes, it's as dead as a dodo. Nobody uses it anymore.

      The best thing to use nowadays is the mail.

      This has to be one of the most ridiculous, fatuous threads of the year. Why did you even waste your time posting it?
      HAHA. My thoughts exactly.
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  • Far from dead ....if anything its just as effective as ever
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  • Profile picture of the author John Romaine
    I recently made $4,500 in 2 days by sending 3 emails.

    Is email marketing dead?

    No.
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    • Profile picture of the author YasirYar
      Originally Posted by John Romaine View Post

      I recently made $4,500 in 2 days by sending 3 emails.

      Is email marketing dead?

      No.
      Had similar results. Apparently SEO and email marketing have been dying for the last 5 years. Haha.
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  • Profile picture of the author JohnVianny
    IT'S A SALES PITCH!

    You are opening this thread cause you maybe have encountered some sales pitch by famous marketers, like Anik Singal, who are promoting a software which COMBINE Email Marketing with Push Button Notification.

    IT'S A CLAIM!

    Noone is really saying email marketing is dead LOL
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  • Profile picture of the author mdallen
    Email marketing is not dead. Some of the methods of the old school ways may not work as well. You need to have the most updated approach, but no email marketing is not dead. It likely works better for some things than others, but it can work in any niche and it is the method where you get multiple bites at the apple as long as they stay with you...
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  • Working on email marketing for these many years i feel that ...it can never die,its still a major source of generating Traffic
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  • Profile picture of the author umakant13
    How would you think that email marketing is going to be dead its play an important role in digital marketing
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  • Profile picture of the author nazreenmdaud
    How do you do business communication?

    How do e-commerce brands get in touch with you?

    How do banks send bank statements and transaction alerts to you?

    Email is the answer.

    Beyond doubt, Email is not only alive it is the most critical tool in reaching prospects and customers. Over 183 billion emails are sent daily!

    This also proves that, in the world of cluttered inbox and reading on the go, you need a 'break through' email strategy.

    When it comes to determining the success of emails, most marketers focus on opens, CTRs, and conversions. It's time, though, to shift that focus to your customers-customers that are begging for better emails.

    Email is not just a lead generation source, but also an excellent lead nurturing source, if you are doing it right you are in the game of better conversions. It is true that SPAM has grown multi fold in these years but email marketing is far from fading, it is still the first choice for a digital marketer.

    If email marketing for you is not working then re-look in below things:

    Is your email mobile optimised?

    Is your email stands good on spam score

    Is your email targeted to the right customer?

    Do you have an updated customer list?

    Have you tried and tested enough the time of sending, copy of email, lead magnets and email copies?

    Email is not dead.

    The game has just changed..
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  • Profile picture of the author mdallen
    do SPAM filters still nail you for images? I have thought one way to be creative is to have an auto loading video in the email, but wondered how spam filters would accept or reject that. Any thoughts?
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  • Profile picture of the author Robsn
    I agree with everyone else that email marketing will NEVER die.

    You just have to get it right... people now a days are on like 20+ email lists and get smashed by emails. Your challenge now is to grab the attention of those people on your list and keep it for as long as you can. An AMAZING first impression and good email copy are the keys to subscribers which are happy to see and open your mails.
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  • Profile picture of the author adnanmt
    Email marketing is best place for saling of your products. It will never dead. Email marketing future is bright. When you research in Email Marketing then you will learn many thing in email marketing, You get new ideas and way for marketing.
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  • Profile picture of the author sshinde2009
    obiously not, email marketing will never dead, till this is the best marketing service..
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  • Profile picture of the author maxsi
    ah aha ha... agree with this => it's a sale pitch!!!
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  • Profile picture of the author jimish1982
    Email marketing will never die. Email marketing is best method for promot your services and products.

    In email marketing fresh email list is very good for best promotion.

    My client get different countries fresh email list for email marketing and getting good leads also.
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  • Profile picture of the author Stringablaze
    Thank you guys! I didn't think it would ever die either. I was just making sure!
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