I have a list of 750k-1M e-mails that are targeted for my niche and I am not sure how to activate them or use them properly.
Our business is in the social space. We've recently pivoted from an iOS app portfolio model into a web-platform model.
Our iOS apps were successful for cash-flow but we could not scale them, hence the pivot.
Because of our iOS apps success and that users are required to OAuth when logging in, we have 750k - 1M targeted e-mails in our database.
Our web platform is under a completely new brand.
We have never done any e-mail marketing to this list of e-mails in our database and it goes back about 1-2 years. I know the people on the list will be interested in our web platform based on their prior use of our apps.
So my question is:
- if you were in my shoes, how would you think about using these e-mails?
- how would you approach this situation?
- is it possible to "re-activate" and convert them into our new product"?
- what do I need to be aware of when trying to do so?
- any watch outs?
Just looking for general advice here.