Email my audience before New Years or right after?

8 replies
Hey all,
Question for those who have actually looked into this and might have some empirical data that provides some insight...

I want to leverage my next email to my list at a time that will yield the most action out of them (using end-of-year/new beginning psychology).

Now that it's Christmas, with the year winding down fast, and the new one about to begin... are they more likely to 'act' or 'buy' (or do whatever call to action I suggest) *before* New Year's Eve ...or a day or two after?

Which side of New Years will have people the most motivated to take some kind of action?
#audience #email #years
  • Profile picture of the author discrat
    Originally Posted by drewgood View Post

    Hey all,
    Question for those who have actually looked into this and might have some empirical data that provides some insight...

    I want to leverage my next email to my list at a time that will yield the most action out of them (using end-of-year/new beginning psychology).

    Now that it's Christmas, with the year winding down fast, and the new one about to begin... are they more likely to 'act' or 'buy' (or do whatever call to action I suggest) *before* New Year's Eve ...or a day or two after?

    Which side of New Years will have people the most motivated to take some kind of action?
    Send them an email everyday til New Years and then after New Years send them an email everyday
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  • Profile picture of the author mdenamul18
    I choose Before the new year day, you can inform about your products. You can make an discount offer about the new year. This discount offer may effective, so you can try, if you want. Thanks
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  • Profile picture of the author laurencewins
    If you have a coin in your pocket, taker it out, choose a side, toss in the air and then do what it tells you to do.
    I honestly don't understand why so many people have an "either/or" concept in their minds. You can do your emails before AND after New Year. People have different behaviour at this time of year. I work as well as I normally do, as do others, but many simply shut down until after the New Year.

    So I recommend you do both.
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    Cheers, Laurence. Writer/Editor/Proofreader.
    Website / Blog for more info.

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  • Profile picture of the author agmccall
    am I the only one that thinks this question is ridiculous

    al
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  • Profile picture of the author laurencewins
    I agree that it is ridiculous, like many in here.
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    Cheers, Laurence. Writer/Editor/Proofreader.
    Website / Blog for more info.

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  • Profile picture of the author Gary King
    Email them email them when you have value for them. If you need a series of emails to lead up to a launch, add a little value with each message until the launch email.

    Don't try to "time" something please. Help your peeps and they will respond.
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  • Profile picture of the author StefanOid
    Hi,
    I'd suggest you send both before and after Holidays in order to keep your client's interest.
    However, don't oversend messages so that people don't get bothered.
    Good luck
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  • Profile picture of the author sendizo
    why not both?
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