What is your average open and click-thru rate?

by 29 replies
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Hi, I have mailing lists.
I'm just wondering what is the average open rate and click-thru rate for most people.

I'm currently driving traffic through solo ads and from my blog.

I discovered that traffic from my blog is more responsive. The open rate for that list is higher and the click-thru is also higher. As for list from solo ads, both open and click-through is low.

It makes me wondering whether it is still a good strategy to continue to buy solo ads to build my list. Since it is very expensive. However, if I only depend on traffic from my blog, it will be too slow. I only get a few subscribers from my blog each day.

What do you think?
#email marketing #average #clickthru #open #rate
  • How much are you spending for solo ads? Most of the times these leads do never convert.

    So, here's what I think:
    1. Don't spend another cent for solo ads.
    2. Instead, put all your budget to get clicks from FB ads.
    3. Direct these leads to a nice landing page, offer them something and have them subscribe to your list.
    4. Make money from them.

    Simple as that!
    • [ 1 ] Thanks
  • I've never used solo ads, (well apart from a test case study) and my open rates are above 40% CTR's depend on the link but 15-20% is average.
  • Hi:

    Solo ads can be effective but it depends on your source. I've had solo ad open rates as high as 52%. Click through rate as high as 5%. However, organic traffic from your blog will usually be more engaging than solo ads.
    Consider splitting your budget 80% blog ads (Face Book, YouTube, etc) and 20% for solo ads.

    Good Luck,

    Dan
  • Banned
    Maybe you're bombing your list with too many offers while offering them little or no value in return. Just like everyone and their grandmother does.

    If this is your case, I advise you pick up this guide and read: Addict Your Subscribers to your every email

    It will teach you a ton of things on shooting your CTR and open rates through the roof.

    Bottom line: learn to provide adequate value to your list alongside promoting your offfers to them.

    Best of Luck!

    Ken
  • Shawn,

    There are many, many other sources of new traffic besides expensive solo ads. I suggest you spend some time delving into studying the alternatives.

    Also, understand this: someone else's open and click thru rates have no bearing on your own situation. Really, there is no "average" rate because every promotion is different, every audience is different, every offer is different, every marketer is different.

    Don't measure your own success to what anyone else is doing - it will hold you back every time. If their success is greater than yours, you'll think you're doing something wrong. If their success is less than yours, you'll be satisfied to do less than you're capable.

    Measure success and growth against your own past performance.

    The best to you,

    Steve
    • [ 5 ] Thanks
  • I found solo ads to be worthless as far as conversions go. Its one step removed from just grabbing email list someone scraped and spamming.

    Instead try FB Ads and perhaps Bing Ads with coupons so you get at least 5 to 1 for your money (ie. $25 for $125).
    • [1] reply
    • That couldn't be farther from the truth.

      My solo buys convert at near 48%.

      If you were getting bad conversions, then it was either your landing page or the seller you bought from has crap traffic.

      I have been crushing it with solo ads (and so have thousands of others) for the past 3-4 years.

      I almost always have a positive ROI on my solo buys and the leads are very responsive.

      I'm in the "make money online/biz opp" niche, so open and CTR rates are going to be low.

      It's often a numbers game with the MMO niche, but there are still many things you can do to make you list more responsive.

      I rotate my emails. I do one free ebook/video/software/helpful article and then one promo email.

      Sometimes I even do one freebie and one promo on the same day.

      It works great.

      As I said, MMO lists typically have low open and CTR rate.

      My open rate is around 12% and my CTR is usually around 5%-7%.

      That's low for most niches, but it's quite decent for the MMO niche.

      I also have more than 100,000 subscribers, so although the open and CTR rates are low, I still do great whenever I mail an affiliate promo. I can usually get anywhere from 4000-5000 clicks on a mailing.

      As far as sales, my list converts between 2%-3% overall.

      So, if I get 4000 clicks to a $7 offer at a 2% conversion rate, that's a cool $560 in sales on a promo email, and that's not including upsells. I promote a lot of offers from Warrior Plus that are usually on dime sale and the FE product starts out around $5.95. My list eats them up. These funnels usually have anywhere from 5-7 products in them, and many of the people on my list will buy one or two upsells as well as the FE product, and some even buy the entire funnel in one shot.

      All I can say is maybe there are better ways of building your list than solo ads, but I'm living pretty well on my solo ad built list.

      I hear a lot of people talking down solo ads lately.

      I don't even know why I bother defending solo ads. The less people that buy them the better. That keeps the traffic fresher for me.
      • [ 2 ] Thanks
      • [1] reply
  • Depends solely on the traffic source,quality and Offer
  • If I were to aggregate all the various open and click rates, then average them, the result would be worthless. Even to me.

    I commend you on being sharp enough to keep the organic and solo ad lists separate. You can already see that different sources will have different open and click rates.

    You've seen that, as you do things now, your results from people coming from your blog are better than those from your solo ads. Unless you want to invest the time and money to improve your solo results (if they can be improved), it seems to me that the logical step is to find more ways to get people to your blog, and from there onto your list.
    • [ 2 ] Thanks
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  • Hi Shawn!

    If you are buying solo ads, you cannot control what your users see before they landed to your site. You need to control this if you want higher open rate and sale conversion.
    I would rather use google adwords since this is the highest converting traffic platform or Facebook.

    I think it would be better to control your own traffic. You may want to check this out google adwords campaign structure best practices.

    Hope this help.
    jeng cua
  • I think the best traffic is search engine, forum and email marketing traffic. There open rate is almost 50%.
  • If I'm correct in assuming the above means you are in a B2B niche, I can understand why the solo ads you can get from most brokers won't work for you. Especially if you're dealing in enterprise level services.

    If you want to try emailing ads to other peoples' subscriber lists, you might want to make a list of the trade association newsletters, trade magazines, blogs, etc. specifically targeting your niche.

    Many of those will offer "endorsed mailings" or even list rentals to their subscribers. These will be much more targeted than anything you'll find from an IM solo ad source.
    • [1] reply
    • Entry level for services I normally broker is higher than average. For me, solo ads from several sources resulted in zero conversions, while my expected conversions (sales, where individual signs up for a contract and pays monthly from there on) from fine tuned, targeted, FB Ads are around 3.5-4.25%. Strictly speaking about value of my Ad Dollar, for me, Solo Ads were waste of money.

      However, I do have associates from other niches and when I was discussing Solo Ads with them, predominantly I got feedback that Solo Ad sellers they dealt with tend to spam those lists and that even just opens, clicks and impressions (where person would come to read copy, but not actually sign up/convert) were sub-1%.

      But, I am always open to hearing about other peoples experiences, especially if they are doing significantly better with some avenue than I did.
      • [1] reply
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