Best practices for attracting new subscribers?

16 replies
Hello,

I've been an author and book publisher for quite a while now, and I've had quite a lot of success with social media marketing, blogging, and PPC advertising to sell my books. But I'm new to the world of email marketing. I'm hoping there are people here who can give me advice on how to grow my subscriber list.

So far, I've been buying solo ads and that has helped to a degree. I've also posted links to my opt-in pages on my blog, my company's website, and regularly on Twitter. I was advised to also use forums to drive more traffic, but I've been unsuccessful with this on the writer/author forums I've subscribed to.

What advice do you have for me on the best ways to grow one's subscriber list?

Thanks in advance for your help.
#attracting #practices #subscribers
  • Profile picture of the author Best Seller
    Here's a more specific question related to the above...

    Below are my four Opt-In pages that lead to a different set of emails for different types of authors, but that ultimately lead them all back to my website and my educational resources for authors (e.g. books, webinars). In your opinion, which is these is the best Opt-In page and why? Which one (or more) should I focus on driving more traffic to?

    Learn How to Become a Best Seller

    Six Questions Indie Authors Never Knew They Had

    Writing and Publishing for Business Professionals

    TIME MANAGEMENT TIPS FOR WRITERS

    I want to make sure I'm focused on the right things, so your expertise and help is greatly appreciated.
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  • Profile picture of the author Ellen Chedid
    Perhaps try offering them something of value to their needs or wants for free. This is an excellent and proven way to get people to subscribe to your list.
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    • Profile picture of the author Best Seller
      I offer free things in the four opt-in pages that I posted above. Which of those four opt-in pages are most attractive, in your opinion? Which one or two should I focus most of my attention on?
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  • Profile picture of the author JohnVianny
    Use Solo Ads but
    KEEP CONSISTENCY.

    You cant expect to build your list in one day of 10k subscribers.

    Go to a good marketplaces like udimi and clickonomy and stick to solo ads.
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    • Profile picture of the author Best Seller
      Originally Posted by Connann View Post

      Use Solo Ads but
      KEEP CONSISTENCY.

      You cant expect to build your list in one day of 10k subscribers.

      Go to a good marketplaces like udimi and clickonomy and stick to solo ads.
      I've been doing this. How long did it take you to build your list? And how much attention did you give it daily?
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  • Profile picture of the author QuaziSazzad
    First you need a attractive landing page . I'ts inspire to visitors for subscribe your website. Then hire a writter For forum post who write a good article for your landing page, I think it's help you a lot of
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  • Profile picture of the author Tesslady
    Since you are new to the world of email marketing, I think it would be best if you learn it first. Learn how it works, and how you can use it to best connect with your visitors/prospects. Then, be patient. You can't grow your subscriber list to have additional 5,000 subscribers in a day. Just use the right and appealing opt-in page, make your offers attractive, and send your subscribers will relevant emails regularly.

    Good luck!
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  • Profile picture of the author Davidtakh
    Hi,

    If you want to spend some stuff then there is a lots of email marketing tools or platform, or if you want to do alone then you need to know about email marketing by research online or reading some resources. Or you can collects email or can buy related to your book industry and can send to them as promoting.
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    Digital marketing freelancer maintaining USA business email list database portal.And research and update weekly so that data must be accurate

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  • Profile picture of the author Robsn
    Ah! Another Inbox Blueprint Member (I am also one since April 2016).

    I honestly do like the first opt-in page!

    A tip for the second one: It should always ideally be above the fold, so people don't have to scroll down to opt in!

    A tip for the third one: I am not quite sure if the video suits there... it's 3+ minutes that people are distracted and might discourage to opt in...

    I would always try to tell them upfront what they are getting. Like: "FREE Report Reveals", FREE Video", just like you did on the book publishing guide!

    As for how to get the subscribers: how were your results with solo ads?
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    • Profile picture of the author Best Seller
      Originally Posted by Robsn View Post

      Ah! Another Inbox Blueprint Member (I am also one since April 2016).

      I honestly do like the first opt-in page!

      A tip for the second one: It should always ideally be above the fold, so people don't have to scroll down to opt in!

      A tip for the third one: I am not quite sure if the video suits there... it's 3+ minutes that people are distracted and might discourage to opt in...

      I would always try to tell them upfront what they are getting. Like: "FREE Report Reveals", FREE Video", just like you did on the book publishing guide!

      As for how to get the subscribers: how were your results with solo ads?
      Thank you for this really detailed reply. I appreciate it. All good points, especially your point about the video being quite long. I'll rethink that video and try posting a shorter one soon.

      I've gotten a few new subscribers from the solo ads, but it's only around a 40% CR. And of the ones who are subscribing, none are buying yet. Then again, I only have 335 subscribers, so maybe that's too small a list to be able to truly judge anything yet.
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    • Profile picture of the author Best Seller
      Originally Posted by Robsn View Post

      Ah! Another Inbox Blueprint Member (I am also one since April 2016).
      How is this working for you? What are you doing to grow your subscriber lists? Are you using solo ads, and what have your conversion rates been?
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  • Profile picture of the author rossbarnard
    Hi Best Seller. There are a number of ways that you can grow your subscriber list - some of the tactics provide quick wins, and others are longer-term strategies.

    A website pop-up that collects people's email addresses is often a quick and easy way to increase the volume of contacts. There's been some debate about whether popovers will affect website rankings, primarily on Google, however it turns out its new rule is just one of thousands of rules that impact search engine visibility. This blog post explains in more detail: https://blog.dotmailer.com/will-goog...lize-popovers/

    Another way would be to run a competition/giveaway and promote it via social. This way you're offering up something attractive in return for people's email addresses.

    This free guide has 20 more tips for list acquisition: https://resources.dotmailer.com/chea...t=list%20build

    Good luck!
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  • You have the right idea with creating your opt-in page, but before you begin implementing any type of email marketing strategies add a little more power to your opt-in pages.

    Here's some things that I think will help you...

    1. The Headlines - Your headline has to make a specific group of people really want what you have to offer and that means that it needs to touch on a specific pain point that your audience has. You have to make your offer important to their goal or they will not opt-in.

    "Six Questions Indie Authors Never Knew They Had" - What is the pain point or danger of not asking these 6 questions? Find the pain point then rewrite your headlines to speak directly to that pain point.

    2. The Bullet Points - Quality bullet points will help to increase your opt-ins. It builds your subscriber's anticipation, expectations, and motivates them to subscribe. If you want them to move, you have to give them a reason to.

    Use this formula for your bullet points:
    Feature (of your book) + Benefit (of subscriber) + Advantage

    Work on your opt-in pages first (because the traffic won't matter if no one subscribes) then you can start thinking strategy and what type of content you will deliver after subscribers have downloaded your reports.

    Hope this helps!
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  • Profile picture of the author heaththompson
    Depends on how you gauge success. If you want to be rich quick then that adds pressure to everything you are doing and then you do need a certain amount of wizz-bang to your marketing. But really, I think it comes back to the same thing...you need to care about your customers and think as they would...give them something worth visiting your site for and in the long-term they will keep returning.

    No matter how it's painted, marketing is not rocket science. If you have a crap product then sure, you need the help of marketing geniuses but the end of the day, you will still have a crap product. My advice, is look to the long game, build things up, cherish the people you already have and care for them, without thinking about who else you can get, that takes your eye off keeping the people you have happy. It will then build up of itself.

    If there's gold in the river, people will always come to fish for it
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    • Profile picture of the author Best Seller
      Originally Posted by heaththompson View Post

      But really, I think it comes back to the same thing...you need to care about your customers and think as they would...give them something worth visiting your site for and in the long-term they will keep returning.

      My advice, is look to the long game, build things up, cherish the people you already have and care for them, without thinking about who else you can get, that takes your eye off keeping the people you have happy. It will then build up of itself.

      If there's gold in the river, people will always come to fish for it
      So true! I love the way you word this, too. "If there's gold in the river..." Make sure you produce gold for people!

      Thank you for your reply.
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