I often see the question. "Is email marketing dead, effective, worth it, etc.?" This question is asked at least once a week here at the forum. Well I was just reading an article on content marketing. you can see the article here
Five Content Marketing Trends to Watch in 2017
But I would like to bring your attention to just a part of the article
| Trend 4: Email renaissance |
According to Campaign Monitor, social media darling BuzzFeed added over 1 million email subscribers in the past 12 months. How? The answer can be found in trend No. 3. With social media channels moving toward revenue growth, brands have almost no control over communicating with fans and followers. Of all the ways to grow an audience, email has emerged as THE most critical.
Other media brands are following suit. For example, The Washington Post now has over 75 e-newsletters, while The New York Times has 12 people dedicated to newsletters. While some believe email is dead, the media is telling us that email is a growth area. And last but not least, our CMI/MarketingProfs B2B study found that email was rated as the No. 1 success metric for measuring content marketing.