Mailchimp report view

3 replies
After sending a mail, we look at the statistics (report view).

Who nows, what's the difference of "opened" and "total opens"? How many members read his mail exacly?



Thanks!





#mailchimp #report #view
  • Profile picture of the author Sienna Amelia
    I think 904 is Current Mailer Opened scenario

    1450 is total (All) open mailer scenario out of 2849
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  • Profile picture of the author markhimeb
    904 ppl opened your email. Some of them opened it more than one times. The total number of opens of your email is 1,450.

    PS. Nice open rate, but your Click rate stinks!!! List made via solo ads?
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  • Profile picture of the author ProducerK
    Opened is the number of unique IP addresses that opened your emails.
    Total opens is the number of times it was opened, including people that opened it more then once.
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