Newbie - Email Marketing

You're going to have a tonne more questions after this one is answered! And, I wanna help.

Here's a playlist of a bunch of content i've put together over the past 18months based on what i've learned and experienced over the past 10yrs.

REach out cos theres alot more where that came from i'm happy to help:

https://www.youtube.com/playlist?lis...GbacbjiXlyJYck

With B2C data, scraped data isn't can-spam compliant and you will typically end up with bonuses and spam traps that will cause your accounts to be terminated or IPs blocked / blacklisted quickly.

You want to acquire targeted 3rd party data, which is data that the users have provided permission to receive messages from third parties and is 100% can-spam compliant. You can get targeted data that the users have requested info about or have shown an interest regarding a specific vertical.

You purchase the data or you can try and set up rev-share deals. Rev-share is simply data that you get for $0 upfront cost and split the revenue generated from sending it, with the data providers.

I've been monetizing 3rd party data for over 16 years.

The best way to do it is to promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher than for offers that require a sale to be made.

I favor offers that have a make, get or save money benefit to them. This is what has overall worked the best for me and they tend to have the greatest amount of mass appeal (will be of interest to a large general audience). So the potential to generate high volume exists and they are fairly easy to cross promote on the back-end.

Some verticals that I have done extremely well with are: education, insurance, debt, credit, mortgage, loans, assistance, discount offers, homeowner offers, etc...

You start out by acquiring 3rd party data for a specific vertical and send a relevant offer. So if you're getting life insurance data, then you send a life insurance offer. If you're getting data for education then you send an education offer. etc, etc... Then later, you will start cross promoting other offers on the back-end to further monetize the data.

So your basically monetizing the data using PPL offers because they offer the path of least resistance to generating conversions and converting the data into cash producing assets.

I use ESPs for sending fresh / targeted data because most provide shared IPs and you can piggyback off the good IP reputation that has been created by the other users and get decent deliverability.

For aged data, I will send using my own servers / IPs. However, when you get your own IPs they will at best have neutral IP reputation and will not likely deliver well to all domains. So I domain target the data based on what domains I will likely get the best deliverability with, using the IPs I have.

While it may sound simplistic, there is far more that goes into it. Done right, it can be extremely profitable. Everyone that I know that is in the business and knows what they are doing, for the most part, does 6-7 figures. While that may sound like a huger range, much comes down to one's ability to scale and to effectively build/manage the infrastructure need to scale.

Hope that helps.

OfferVault is a great place to see what offers are available and what networks are hosting them.
I supply 3rd party data and so does Diablo as well.
Also, being can spam complaint is very very easy to do in the usa. There are plenty of articles that will assist you in this, but to sum it up, have your contact info on it, process unsubscribes with a single click in real time, dont have misleading subject lines or information, and dont modify your headers, and you should be fine.
Dont scrape data, you will have more headaches then its worth.

Hi,
Industry is the key to success we all know it but I think this industry must be followed by some techniques otherwise it will not be benefited.

Firstly, E-mail marketing is an important field to boost your sell at present time.So I think you need to choose the right person who can help you in different ways and who is efficient and also experienced in this sector.

Secondly, The targeted email lists must be collected from the expected place and after that the emails must be verified so that all the emails go to the inbox.If this method is followed I think that no emails will go the SPAM box and you must be benefited and can promote your business easily.

Thanks