Newsletter - Linking to gated material
We have been putting out weekly newsletters. The content for our industry is limited to a few resources (e-discovery). We, of course, produce our own content but frequently also link to third party articles.
My Question: What are the opinions on repeatedly leading prospects to gated material?
Often the gated material is on the same website which allows 5 free downloads of content per month and we generally only link to them 4 times a month, allowing the prospect to use this resource without paying. But in terms of linking to gated material... will this create a bad user experience/ be confusing/ annoying?
My Question: What are the opinions on repeatedly leading prospects to gated material?
Often the gated material is on the same website which allows 5 free downloads of content per month and we generally only link to them 4 times a month, allowing the prospect to use this resource without paying. But in terms of linking to gated material... will this create a bad user experience/ be confusing/ annoying?