Today i started a new project for an industrial company. They want to start selling in new places in europe BUT the big but is that they have like zero digital pressence. Only one pretty old site and some really bad newsletters. My thought is that i have to start from correcting their emails . So the actual question is what you think about it? Plus do you have any great advices for newsletters? Their old newsletters are so salty i bet noone ever read them. Sad part is that their products are really good and they want to get more customers and more resellers etc. I could really use some really good ideas on how to create a really good email for industrial clients.
Thank you in advance !!!