Did the headline catch your eye?
If it did, then perhaps it triggered an emotional response?
That's what you need to do with EVERY email or ad you create.
If it doesn't stir up some sort of emotional reaction,
then work on it some more.
The best headlines create some of these feelings:
- curious to find out
- need to learn to get an edge
- tired of feeling pain and suffering
- need to protect myself and my family
Those are great human motivators.
Another thing to think about, 80% of the people reading your message
will respond to a negatively charged headline, opposed to a positive headline.
Unfortunately, it's true. Only 20% will be more motivated
with a positive message.
If you're putting together an email sequence,
80% of the emails should utilize a negative headline.
20% for the elite few, lol.
Give it shot and let me know how you do.
Be your best, nothing less.