For the last couple months I've been building a list from Google AdWords on keywords that focus on members of a certain high-stress profession that want to switch careers.
With a background in job placement, I started the list thinking I would sell my services. I even put together a great video course with step-by-step expert advice on the best strategies for these folks to take their skills to another career. The site has plenty of high-value blog posts, guides, quizzes, and all kinds of other stuff. I figured I could at least break even on e-books.
With a great lead magnet, I'm getting anywhere from 5-15 subscribers a day at VERY low costs but sure enough, nobody wants to buy squat!
I don't have the time or money to "start over" or build some cheesy "make money at home" webinar series in the hopes that MAYBE someone MIGHT be interested in it after I spend three more months digging myself into a deeper hole.
Plus, there's no interest or hobby that ties these people together ... I know their professional and educational backgrounds and genders and I know they're unhappy at work, but I have no idea what they might be interested in.
So, what would be the smartest way for me to go from where I am right now to figuring out how to monetize this ever-growing, but useless list ... and then actually doing it?