3 replies
Hello there,

I'm looking to add email marketing to my business, however what is the best way to collecting leads :

1- Create squeeze page with magnet leads + paid advertising to the squeeze page
2- create pop up form with magnet leads on my website + paid advertising directly to my website then the pop will display once a visitor is in.

Or i need to use the both

Looking forward your reponse!
Thanks in advance
#collecting #leads
  • Profile picture of the author Tim Alwell
    There are tons of ways to collect leads. You can use both of the ones that you mentioned.

    Here are other options:

    - Facebook Ads
    - Google PPC
    - Blogging
    - YouTube
    - Forums
    - Instagram
    - Snapchat

    However, you don't just want leads, you want buyers.

    And this has to do with knowing who you customer avatar is and where they hang out online.

    And be able to create an enticing freebie offer that they are happy to exchange their email address for.

    And then to put them through an email follow up sequence that primes them emotionally to buy and overcomes their common objections.

    It would be helpful to know what niche you are in?
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  • Profile picture of the author kulwantnagi
    Creating a targeted squeeze page would give you more ROI. I would strongly recommend to study at least 10 squeeze pages in your industry and see what type of psychology they are using to get people in their list.

    Make a list of all the points and use them on your landing pages.

    Facebook is one of the hottest lead generation platform these days.

    Once you get some data, i.e how many conversions are you getting, what is your button CTR, then you can do A/B testing with your second option.

    But first I would recommend starting with your first choise.
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  • Profile picture of the author depotgang
    Look at methods to control your cost per lead. And yeah you need an autoreponder and usually paid traffic works best. What Niche is your business.

    Learn how to start your own Solo Ad Business without an autoresponder or build a list. It's Fast Fun and Profitable. https://soloadmasterclass.com/

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