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Do all fitness lists suck?

by Masterful
13 replies
I've built a fitness/bodybuilding list of about 1,300 emails, mainly using targeted Facebook traffic. I offer a lot of value to my list and hardly ever ask for anything. I've only recommended two products in the past 7 months, and I did so in the most tasteful manner.

I made just two sales. :-/

Do you have a fitness list? Is it as unresponsive as mine is?
#fitness #lists
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  • Profile picture of the author bestAd
    The issue is most likely your funnel. Sometimes you have to bring the lead in the awareness stage before they can buy the product. What are your open rates and click rate?
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  • Profile picture of the author depotgang
    Just starting to build a fitness list. I think you need to convert them fairly quick. This market is about as bad as Biz op and IM right now. A lot of really slick copy on sales letters... Burns people out quickly.

    Good luck
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  • Profile picture of the author ProducerK
    Recommending only 2 products in 7 months seems like a terrible idea.
    You need to get your list to engage with you and buy from you shortly after they sign up for your list.
    People have really short attention spans, don't be afraid to ask for the sale, and often ask for it.
    Consider As Seen On TV, people sit there and watch lame infomercials and have impulses to buy, people love consumerism, that is your key to success.
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  • Profile picture of the author daniel27lt
    Keep your list engaged instantly. It's usually a great idea to give your list a 5 day update as soon as they sign up, to get to know you. This can be achieved by an autoresponder. I always take an approach by sending 5 emails within the 7 day week. 3 promoting emails, 1 a free download, the other some info and help. People will start to get to know you and you're then not just another list they have joined to.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Masterful View Post

    I've built a fitness/bodybuilding list of about 1,300 emails, mainly using targeted Facebook traffic. I offer a lot of value to my list and hardly ever ask for anything. I've only recommended two products in the past 7 months, and I did so in the most tasteful manner.

    I made just two sales. :-/

    Do you have a fitness list? Is it as unresponsive as mine is?


    I doubt the fitness niche is a problem.

    Odds are the traffic clicking your ads just happened to stumble upon the ads and didn't actually have any intent to search the niche on their own. AKA, window shoppers.

    Try Youtube traffic, find an active fitness channel with a lot of traffic/subscribers. Most of that traffic is searching for fitness content.
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  • Profile picture of the author Brent Robison
    I think you should checkout bensettle.com he offers a VERY counter approach to what you've taken. He's an email-focused copywriter. You'll learn a ton. signup for his mailing list, and listen to all of his podcasts.

    Then, talk to your list more, get to know them.. find out their problems/pains and hopes/fears. Interview some of them, and dig deep, and you'll find a goldmine of insight and their actual words (which you want to insert into your copywriting, especially when you sell). Study your customers: in forums, in amazon book reviews, in real life, on the phone.

    I had a fitness email list of almost 9k, and a retail fitness biz. It can be tough initially, but when you dig in and become an expert at understanding your customers and industry, it gets much easier... oh, and learning copywriting & psychology geared towards sales/marketing can help a ton.
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    • Profile picture of the author Masterful
      Originally Posted by Brent Robison View Post

      I think you should checkout bensettle.com he offers a VERY counter approach to what you've taken. He's an email-focused copywriter. You'll learn a ton. signup for his mailing list, and listen to all of his podcasts.

      Then, talk to your list more, get to know them.. find out their problems/pains and hopes/fears. Interview some of them, and dig deep, and you'll find a goldmine of insight and their actual words (which you want to insert into your copywriting, especially when you sell). Study your customers: in forums, in amazon book reviews, in real life, on the phone.

      I had a fitness email list of almost 9k, and a retail fitness biz. It can be tough initially, but when you dig in and become an expert at understanding your customers and industry, it gets much easier... oh, and learning copywriting & psychology geared towards sales/marketing can help a ton.
      Brent, do you still have your fitness list?
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  • Profile picture of the author PlatinumPi4u
    You may need to consider your approach to your list. Perhaps opening their emotions a little will get the response you are looking for.
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  • Profile picture of the author Harry Exper
    Also you got something confused, it is not that the less number of time you promote to your list, the more they would buy from you.

    If you don't promote any product for as long as four months to your list, when you decide to promote a product your list would be confused because you've made them believe you aren't about selling to them.

    You need to get your list more used to seeing promo post from you by promoting more often than once in three months. Integrating your promotion into your value content can also help you worry less about promoting more often.
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  • Profile picture of the author Sarevok
    The problem with a fitness list, is that it might be a very BROAD list.

    In other words, a massive majority of humans on the planet are naturally interested in fitness. But, the similarities end there.

    The more targeted a list is, the easier it is to speak directly to their core desires - allowing you to better pitch solutions to them.

    So, a massively broad list offers problems. A massively targeted list, (probably a subniche within the fitness niche) is probably better.

    That being said, you can always segment a big list in order to refine interests.

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  • Profile picture of the author jamie3000
    Are you split testing your campaigns? Are you sure you're not ending up in spam?
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  • Profile picture of the author Rhadoo7
    It depends a lot on the quality of the e-mails that you sent when trying to sell and also on the quality of the landing page and the product.

    Considering the size of the list, and if it was a poor converting website, then 2 sales is not such a small number. Keep on growing your list and keep on sending good swipe e-mails (4-5 per campaign) to exceptional products!
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  • Profile picture of the author Dano77
    Chances are you don't really know who those people are - well enough to write something engaging they'll read. Do you know their needs/dreams? Did you use a hot engaging story?
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