Email marketing - when should we start recommending products?

21 replies

I read a lot when it comes to email marketing that you should not trying to sell to your list in your first email, but i found that many authorities in many niches are recommending their products within their first email.

I talk about promoting digital products.

Any recommendations for that?

Thanks in advance!
#email #marketing #products #recommending #start
  • Profile picture of the author FNIvan1243
    another customer, product,condition,... you'll use another way on Marketing, don't use one formula for all,

    Need more detail for this questions.
    {{ DiscussionBoard.errors[11135904].message }}
    • Profile picture of the author tripwhite

      What do you need exactly?
      {{ DiscussionBoard.errors[11135906].message }}
  • Profile picture of the author Ishie Joyce
    There is nothing wrong with promoting a digital product even in your thank you page.

    All that matters is to have a great subject line and email content. I mean VALUE.
    {{ DiscussionBoard.errors[11135946].message }}
    • Profile picture of the author tripwhite
      it means we can recommend products whenever as we are providing good value to subscribers
      {{ DiscussionBoard.errors[11135950].message }}
  • Profile picture of the author ProducerK
    I have always found that going for the sale right away is a very good approach to marketing.
    My goal is not to make everyone on my list feel good, my goal is to extract as much money as I can from them on that particular day before doing it again the next day.
    While engaging with your list sure has its merits, for me, everything comes down to Brass Tax and ROI.
    I would never waste emails and money to send out a message to my list without being able to monetize them in one way or another.
    {{ DiscussionBoard.errors[11135947].message }}
  • Profile picture of the author GrowthMonger
    Hi tripwhite,

    You should checkout Igor Kheifets (the King of solo ads) at the Listening to his podcasts will definitely get alot of your questions answered. He on the contrary, does indeed recommend selling to your list the very first times. But you have to do it in a certain way, and he will explain you exactly why and how.

    I am sure this will be of use to you.
    {{ DiscussionBoard.errors[11135963].message }}
  • Profile picture of the author ryanbiddulph
    You can begin recommending products now if both/either your blog and emails have been super duper valuable, you offering free, helpful, targeted content thru each platform. If you know the folks signed up for your list after seeing your helpful free content they will fork over something called money for premium solutions.
    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11136078].message }}
  • Profile picture of the author Jessica Amboos
    Some people are just upfront with what they wanted done that's why they're so good with promoting their products on the first email while others wait on it and try to gain the trust of their clients before they start recommending. I believe in the latter. Building rapport and a relationship with your potential clients brings about a sense of "touch" or "humanity" to others. In the end, you'll gain not only clients but good friends as well.
    {{ DiscussionBoard.errors[11136108].message }}
  • Profile picture of the author minh nhan
    {{ DiscussionBoard.errors[11136313].message }}
  • Profile picture of the author Risktaker89
    If you do not promote anything, you will not make money.

    The recommendation is to promote in every email.

    There are various methods to do it.

    1. Sending them to your blog and your blog post does the selling or making them checking out your affiliate programs.

    2. Give them a free ebook with your affiliate links embedded.

    3. Just promote it up front in your email.

    4. On the first email, introducing yourself and just recommend something related to why they sign up for in the ps section.

    5. When you send them to your download page or your ecourse or video course, you can include offers for them to check out.

    These are just some ideas and I am sure that there are many more methods to "sell"
    {{ DiscussionBoard.errors[11136318].message }}
    • Profile picture of the author prashant12
      Thank you, sir, for your valuable information we'll keep in mind it's very informative for new learners in digital marketing here...
      {{ DiscussionBoard.errors[11136597].message }}
  • Profile picture of the author ydsimple
    I can tell you what works for me. I set auto responders in sequence: 1st email with free info they have requested on landing page, 2nd email -interval 3 days with free valuable info (article, short report, etc.), 3rd email - interval 3 days with free valuable info (article, short report, etc.), 4rth email - interval 3 days PROMOTIONAL email. Then you wanna keep sending 2 "free" emails with interval 3 days and 1 promotional - interval 2 days and so on. Hope this will help you.
    {{ DiscussionBoard.errors[11136547].message }}
  • Profile picture of the author Amit Patel
    There is no formula to this. If your opt-in page was clear about the offer then people who join your list already know that you have something for them.

    So you can send them information as soon as your first email.

    But more than selling you should spending time in understanding people on your list. So that when you actually sell it will not feel like selling.

    There are many internet marketers who sell in every email and they are very successful.

    So decide what is best for your list and it is dependent on the Opt-In through which the person entered your list.

    If your Opt-In says that you are going to give them free newsletter. Then you need to send a lot of information that is free.

    If your Opt-In was about some product. Then you can immediately offer the product in the first email and try to send them everything relevant to the Product.

    You can also craft your emails with a 10: 2 or 16:4 ratio. So in 10 emails 2 are sales rest are free. But the rest of the 8 emails should all be giving suttle message about the sale. They should all be removing each objection in the same.

    I follow Robin Sharma. When he launches his training program. He sends out 3 free videos to his list. These 3 videos are all moving people in direction of the program. Then he sends a 4th video about the program. Then there are about 5 to 10 followup emails all about sales to the training program.

    You can decide based on what your product is and also how your list responds.

    Hope this helps. Best of luck with your list.
    {{ DiscussionBoard.errors[11136576].message }}
    • Profile picture of the author ValueTown
      What a delightful post. Some really valid points to learn from here.
      {{ DiscussionBoard.errors[11137199].message }}
  • Profile picture of the author moneycov
    I can't tell you which is the right or wrong answer in this case, but I can tell you that it's important to have a clear purpose when you are about promoting product.

    Now before anyone gave out the email
    these is what anyone thinks first

    - What do I get when I give you my email address?
    - Are you going to spam me?
    - How often will you email me?
    - Will I get discounts?
    - Will I get a first crack at your beta?
    - Will you send me relevant offers or more junk?

    When to Pitch

    If you're going to get in the habit of pitching often, try to put yourself in the reader's shoes. Ask yourself if your messaging is consistent with the expectations you've set.

    Always give value first for 10 mails before selling or offering products.
    {{ DiscussionBoard.errors[11136652].message }}
  • Profile picture of the author ValueTown
    promoting digital products is fine, just make sure you are offering value.
    {{ DiscussionBoard.errors[11136910].message }}
  • Profile picture of the author depotgang
    I do with every email. Even when I am giving them content and links to a video. There is always a recommendation

    Learn how to start your own Solo Ad Business without an autoresponder or build a list. It's Fast Fun and Profitable.

    {{ DiscussionBoard.errors[11136986].message }}
  • Profile picture of the author marco005
    I think send an email sequence (1,2,3,4,5,6,7,8....or more) also in one or two months, before you send the promotion email to your subs to make sales will be fine.

    But I think further.... what will happen after the sales?
    The sales stopping after this one month? Or does I make sales the next 4,5,6 months too, to make an good income?
    I don't know.

    What is best method to make sales the next follow 2,3,4,5,6 months? Then the time the sales stops- you must create a new info product with another email sequence setup.

    {{ DiscussionBoard.errors[11137219].message }}
  • Profile picture of the author bestAd
    It depends on the goal of the funnel. When I am building a funnel, I build it around a particular product to sell. I will not try to sell that product directly without building a certain level of trust with the subs but there might be a link to, lets say a PPV scraper tool because my lead magnet is about making PPV profitable. Therefore no direct selling until you have built trust.

    All the best,

    {{ DiscussionBoard.errors[11137894].message }}
  • Profile picture of the author Enfusia
    The key to it is giving value.

    I don't offer then anything for the 1st week. There are some tools available in my eBook I give away.

    But that's because I'm teaching them so much and just telling them what I use.

    I find that by building a relationship first I have much lower unsubscribes, sell more, have more opens and get more feedback as well.

    Just my experiences.
    Free eBook =>
    The Secret To Success In Any Business
    Yes, Any Business!
    {{ DiscussionBoard.errors[11138058].message }}
  • Profile picture of the author Sarevok
    There are so many ways to cut the email marketing cake.

    Some people believe that you should almost NEVER pitch (lol), and others believe that you should ONLY pitch.

    There are successful entrepreneurs on BOTH sides of the spectrum.

    The best advice I can give you, is that you should do whatever you feel is right; and no matter how you email your subscribers, make sure that your content rocks, and try your best to HELP people.

    (It's totally possible to HELP people while offering a cool deal on a product by the way, right?).

    Wishing you the best.
    {{ DiscussionBoard.errors[11138921].message }}
  • Profile picture of the author marco005
    Yes, but to sell own products in the price range above $300, I not believe that I can promote every month a new high ticket created product.

    I read on some website's that people make huge 6 figure / in year with small list, and they have max. 2 products in a year.

    When they have only 2 products I think they make sales through 4-6 months from their list before the sales drops. ( and adding some new subscribers in this time) Otherwise will a $350.000 income/ year not possible.

    Correct me if I wrong there.

    {{ DiscussionBoard.errors[11139851].message }}

Trending Topics