I am new to email marketing. I ran Facebook ads to people in the US who liked Udemy and were into the IT career fields.
I sent them to a landing page asking them to enter their email address and I would send them discounts to Udemy courses in the IT field. I spent $186 and collected 65 emails.
Once a user confirmed their email address, they were redirected to Udemy under my affiliate link. This generated 13 sales worth $66.80.
I then had an autoresponder that had 6 emails spaced 3 days apart with a 49% open rate and 19% click rate. I checked and when you click the courses they are indeed on sale as promised. Out of the 65 emails the automation hit there was only 1 sale worth $4..... What in the world am I doing wrong there??
I also sent out 4 campaigns trying to get them to buy various courses at a 95% discount. The first campaign generated 6 sales worth $28.80. The other three emails didn't generate a single sale...even though they averaged 48% open and 17% click rate.
So I need help. I spent $186 and made $95.60 in the first month.
Is there anything anyone can suggest that I do better? My average conversion on Udemy is $4 per sale. Is that too low to make money on as an affiliate? Do I need more emails to make more sales?
I feel like I am fundamentally missing something...
Any help much appreciated!