2500 mails sent out, 659 clicks and no sale!

21 replies
Hi Warriors,

Please help me.

I have an online training website and I collect emails from my competior's fanpage/group, it's about 100,000 emails in my list.
These emails are hot, in 2, 3 months recently. Then I segmented emails in to group, each email is in one course (such as TOEFL, IELTS...).

I started sent emails to them daily since last week with free ebook download. At the end of email is an introduce to my course and it's sale off up to 50%

I have sent about 2.500 emails and click through rate is pretty good with 26% (659 click). But the problem is that no one buy course from my website.

This is the first time I send mail campaign and a little bit disappointed. What was wrong withy my campaign?
#2500 #659 #clicks #mails #sale
  • Profile picture of the author yukon
    Banned
    Originally Posted by myonlinedream View Post

    Hi Warriors,

    Please help me.

    I have an online training website and I collect emails from my competior's fanpage/group, it's about 100.000 emails in my list.
    These emails are hot, in 2, 3 months recently. Then I segmented emails in to group, each email is in one course (such as TOEFL, IELTS...).

    I started sent emails to them daily since last week with free ebook download. At the end of email is an introduce to my course and it's sale off up to 50%

    I have sent about 2.500 emails and click through rate is pretty good with 26% (659 click). But the problem is that no one buy course from my sale.

    This is the first time I send mail campaign and a little bit disappointed. What was wrong withy my campaign?

    • What's the price of the paid product, free to what, $5,000?
    • What's the niche?
    • Does anyone need the paid product?
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    • Profile picture of the author myonlinedream
      Hi Yokun

      1. The price is 10$
      2. The niche is course for Japanese-Language Proficiency Test
      3. Sure, my competitor's price is even higher than mine, about 25$.
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      • Profile picture of the author Regional Warrior
        Originally Posted by myonlinedream View Post

        Hi Yokun

        1. The price is 10$
        2. The niche is course for Japanese-Language Proficiency Test
        3. Sure, my competitor's price is even higher than mine, about 25$.
        I would split test the emails you send like one bunch about 100 and the same for the other one ! I.E. A/B Testing

        Make A @ $25 and B @ $5 see what works , by the look of it you are missing something from your competitors system that makes them buy find that even if you have to purchase to see how its done
        Hope It helps

        Jason
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  • Profile picture of the author Glenn Branch
    Do you add any additional value with your course compared to your competitor's course? If you do maybe try to focus more on those areas where your course is better than theirs. Play to your strengths.
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  • Profile picture of the author Mysterious Robin
    I will give you my insights as the one being sent emails...

    As a receiver of emails being bombarded daily will just annoy me and worst can I will click that unsubscribe button

    That is just my opinion
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    • Profile picture of the author Matthew Iannotti
      Originally Posted by Mysterious Robin View Post

      I will give you my insights as the one being sent emails...

      As a receiver of emails being bombarded daily will just annoy me and worst can I will click that unsubscribe button

      That is just my opinion
      We only bombard until you click that buy now button baby!!!!!!
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  • Profile picture of the author myonlinedream
    It is vietnamese version so i dont think you will understand the content.
    In email, firstly i write about the book, then introduce to my course
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  • Profile picture of the author myonlinedream
    Should I down the price from 10$ to 5$?
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  • Profile picture of the author Mol@Shortlist
    Did you follow any of the clicks up? It's alright to have a high number of clicks but you won't get very far if you don't follow them up. This way you can see their reasons for not buying and keep this information on file.
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  • Profile picture of the author WeekndXo
    You have a pretty good CTR on your email. You should examine other parts of your sales funnel. How does your landing page perform?

    Does it take long to load?
    Does it suck on mobile?
    Do you have a high bounce rate?
    Have you connected optimization tools to your website to see where users click/look and what users gloss over?
    Is there friction when someone tries to buy the course?(no paypapl, askin for too many details)


    I don't think the emails are the problem.
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    • Profile picture of the author myonlinedream
      - Does it take long to load? No, my pages have 87/100 Google speed score
      - Does it suck on mobile? No, tested OK on webmaster tool
      - Do you have a high bounce rate? The bounce rate is 57.5%

      Please take a look at my landingpage: https://bigedu.vn/khoa-hoc/luyen-thi-tieng-nhat-n5-24
      (You can use translate, 'cause it's Vietnamese)

      Thank you for point me that there is no problem with my email. I will focus on the price and landingpage now
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      • Profile picture of the author WeekndXo
        If I were you id copy paste the competitors page description, and follow up with the necessary changes to make it "your page" (your price, what you offer etc) and test it. But not alot of changes.

        I always believe you should copy the competition and from there to make changes. That way you work your way up from the best to better rather than throw a dice by being original.
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  • Profile picture of the author Dealhopp1
    If You are sending 10$ course then it is fine..

    Check if you are getting clicks on that course link or not, if yes then there might be a landing page issue.
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  • Profile picture of the author Jessica Amboos
    I think the problem is because you haven't given out enough usable information for free. For websites like this to work, you have to share something that will delight the users to buy your services. For example, for the course that you're selling, give them free access to the introduction or the first chapter. Once you've gotten their attention, they will have to buy the full version to get the most out of it. Just make sure that the introduction is catchy enough to spike their interest.
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    • Profile picture of the author myonlinedream
      Thank your your advice. I will do your case someday

      "For example, for the course that you're selling, give them free access to the introduction or the first chapter."
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      • Profile picture of the author Pedro Campos
        You are only focusing on one side of the coin. Either you are not connecting the specific message the to landingpage or you don`t explain the value in the product.
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      • Profile picture of the author Jessica Amboos
        I also want to add that videos are a great attention catcher. There are people who like watching things rather than reading them. Promote your product in a way that they'll keep wanting for more information. Make fun and informative videos.
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  • Profile picture of the author agmccall
    This might be part of the problem

    Originally Posted by myonlinedream View Post

    I have an online training website and I collect emails from my competior's fanpage/group, it's about 100,000 emails in my list.

    You are scraping emails from a competitor. These people have already either bought from your competitor or are in the process. They have already built up some trust with this person. So, your pricing will have little if anything to do with you getting higher conversions.

    My advice. "Find your own customers"

    al
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    "Theater, sports, movies, and church are all driven primarily by an ancient desire to be in each other’s proximity." ~David Marcus~
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    • Profile picture of the author myonlinedream
      Yeah, I know that finding my own customer is good. But I can get 100,000 targeted emails in a month when scraping from my competitor
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  • Profile picture of the author st0nec0ld
    Well I'm interested to see what's in the campaign. Anyway, I'm sure it is not interesting, enticing and intriguing enough for people to even click on it and buy. Maybe they think that it is something that is already available on the web. Make it a little more intriguing, make it more mysterious.
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