Getting 75-95 new subs daily across my lists but nobody buys.

by soutthills01 51 replies
I have like 10 different email lists for about 5 different niches. I get all of my subs from Instagram (which everybody is on these days) but nobody buys once on my list. I have a total of 25,000 subs and struggle to make $150 per week.

I have worked with other people a little bit but they seem to not be able to help increase sales much. I know these people need to solve their problems or they would never join an email list but with a list of 25,000 subs I should easily be making $200 per day and that is on the low end in my opinion.

I have read a ton of email marketing stuff too from Ben Settle, Gary Halbert and others but I just can't seem to get any sales from everything I am doing. Even the AIDA formula don't work for me so I am looking for somebody to really help me out.

I am desperate at this point since I have been doing this almost full-time for the past 4 months.

I even have the courses: inbox blueprint by Anik Signal, the Mcyintyre method by john McIntyre and have been following tips from both.
#email marketing #7595 #buys #daily #lists #subs
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  • Profile picture of the author Pedro Campos
    Man, make sure that you have a correct email follow up system that is providing value to the subscribers in a consistent manner. With so many of them, you should already have more sales. The product value is a good question to consider. If you can promote a program with multiple product choices, that could help you get more sales.
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    • Profile picture of the author soutthills01
      yes i definitely give value. i have tried everything. they just won't buy anything. so frustrating.
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      • Profile picture of the author ryanbiddulph
        Delve deep into your money blocks ST....it is unpleasant, but from my experience, when you feel the frustration, desperation and grief, and cry it out, you clear the cause of your financial struggles, and then, you will see more clearly, build more 1 to 1 bonds, you'll move out of the manipulation deal, will help folks 1 to 1, and sales will increase.

        PS....4 months, to me, is a blink of any eye I have been online for a decade. More Warriors have been online twice as long. Take a deep breath, slow down, take 1 day at a time, and set a 1-2 year window for building up the proper mindset and moving into the proper actions - practicing skills, creating, connecting - to earn income.
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        • Profile picture of the author soutthills01
          thanks for the email but I haven been doing online marketing part time for 2 years. and i consider 40 hours per week part time btw. but i have been probably reading books and rewriting my emails and just focusing on getting better about 50-60 hours per week now. soooo frustrated.
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          • Profile picture of the author TraderScooter
            Originally Posted by soutthills01 View Post

            thanks for the email but I haven been doing online marketing part time for 2 years. and i consider 40 hours per week part time btw. but i have been probably reading books and rewriting my emails and just focusing on getting better about 50-60 hours per week now. soooo frustrated.
            You are so frustrated because you are not listening to what people are telling you. ryanbiddulph gave you the solution to your problem: make REAL connections with your list. Email them one by one. Start discussions. Get to know them, and let them get to know you. Any top marketer will tell you the same thing.

            The amount of people subscribing to your list everyday is meaningless if you aren't networking and working with them 1 on 1 to solve their problems.

            Put yourself out there, and make yourself available to every single member on your list (via email/skype/phone calls, etc). You will find success this way. Guaranteed.
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            • Profile picture of the author soutthills01
              how do you email 25,000 ppl one by one? i understand that they need to trust you but not sure how i could email them the way you stated.
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              • Profile picture of the author TraderScooter
                Originally Posted by soutthills01 View Post

                how do you email 25,000 ppl one by one? i understand that they need to trust you but not sure how i could email them the way you stated.
                The point is that you need to stop focusing on numbers of subscribers and start building relationships. Would you rather have 100 die-hard subscribers who consider you to be a friend or 25,000 who don't know a single thing about you? I'll take the 100 who share my enthusiasm and forget about the rest any day of the week.

                Just start talking to some of these people.
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  • Profile picture of the author depotgang
    Consider your source of traffic. ..... that would be my best guess
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    • Profile picture of the author soutthills01
      Thanks but everyone on earth is on Instagram so if the traffic is bad there then it isn't good anywhere.
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  • Profile picture of the author DIABL0
    What are the lists and what is the process that someone subscribes?

    If you're not targeting, you are probably getting a lot of users that are not ideal targets.

    Last updated: 1/23/17

    Instagram Demographics

    68% of Instagram users are Females.
    80% of Instagram users come from outside of the U.S.
    77.6 million Instagram users are from US.
    Instagram is used by 31% of American women and 24% of men.
    32% of all Internet users are on Instagram.
    59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
    38% of female internet users use Instagram and 26% of male internet users use Instagram
    17% of teens say Instagram is the most important social media site (up from 12% in 2012)

    --

    68% female may or may not be good.
    80% of Instagram users come from outside of the U.S. (how much are from countries that will likely never buy)
    59% of internet users between the ages of 18 and 29 use Instagram (not ideal to me)
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    How to Build LARGE EMAIL LISTS on a BUDGET and MONETIZE Like a PRO
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  • Profile picture of the author soutthills01
    i have instagram profiles designed around a certain niche. like for example one is weight loss and i give away a free guide on how to speed up your metabolism. they either text in a 5 digit code to sign up or fill out a landing page email submit. so i am definitely targeting.
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    • Profile picture of the author DIABL0
      Originally Posted by soutthills01 View Post

      i have instagram profiles designed around a certain niche. like for example one is weight loss and i give away a free guide on how to speed up your metabolism. they either text in a 5 digit code to sign up or fill out a landing page email submit. so i am definitely targeting.
      Do you have IP / location info and segment?

      Do you know that the offers you are sending are valid for their location?
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      17+ Years Exp . . . . . .. . . . . . Email - CPA - PPL
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  • Profile picture of the author soutthills01
    not if they signup thru the text message. no way to track. already contacted aweber about this and 65% of my leads come in that way.

    Clickbank products can be purchased by anybody from any country I do believe though correct?
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  • Profile picture of the author DIABL0
    What is the location break down for the 35% you do have info for?

    What are your open rates?

    Do you know the domain makeup and do you test your inbox placement?

    How does the 5 digit code (text) work?
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  • Profile picture of the author soutthills01
    first email that gets sent out is 50-60 percent. the 5 digit code works by just texting a word to a 5 digit #. then i send back a message that says enter your email for the free gift.
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  • Profile picture of the author ryanbiddulph
    Lots of money blocks here.

    1 screams at me: you believe big numbers on a screen (75 plus subs a day) can physically buy products. Impossible. Only human beings buy products. Human beings who you address and bond with, 1 to 1.

    I finally began earning some coin when I realized that the money is not in numbers, email lists or any inanimate objects. Never seen a number buy an eBook of mine. But when I built 1 to 1 bonds with human beings, through various online channels and cared less about numbers, human beings began to buy my stuff and hire me....plus those inanimate numbers grew too
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  • Profile picture of the author soutthills01
    yeah i understand that but not really sure how that helps me? i follow all of the big email marketers advise and tips on how to do email marketing. i would think that even if 90% of my subs are free bee seekers, the other would buy...
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  • Profile picture of the author DIABL0
    Do you know the answers to the other questions?

    The first email is somewhat irrelevant, as they want the gift.

    What are your open rates on follow up messages?

    I would scrap or at least pause the 5 digit code and collect their email / IP.

    The first thing I would want to know is the location of all users.
    Then I would want to know the domain makeup and inbox placement.

    Do you get buyer emails from Clickbank?

    What are all the lists and what are you promoting?
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    How to Build LARGE EMAIL LISTS on a BUDGET and MONETIZE Like a PRO
    17+ Years Exp . . . . . .. . . . . . Email - CPA - PPL
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    • Profile picture of the author soutthills01
      actually in most of my gifts the first email does not contain the gift if they opted in thru the text. that gets sent first in another email from leadpages. the next 5 or 6 messages are around 25 % open rate.

      what do you mean by domain makeup? my domain? i have the dkim and spf record setup to make sure for optimum inboxing.

      my lists are weight loss, weightlifting, dog training, paleo diet, smoothies and how to get a flatter belly (fitness/weight loss) and i have 1 more list that shows people how to get their first 10,000 real instagram followers. so very diverse and yet still striking out with my subs when it comes to coversions.

      when i send a broadcast, i will see open rates as high as 15% but the click rate is always low.
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      • Profile picture of the author DIABL0
        Originally Posted by soutthills01 View Post

        actually in most of my gifts the first email does not contain the gift if they opted in thru the text. that gets sent first in another email from leadpages. the next 5 or 6 messages are around 25 % open rate.

        what do you mean by domain makeup? my domain? i have the dkim and spf record setup to make sure for optimum inboxing.

        my lists are weight loss, weightlifting, dog training, paleo diet, smoothies and how to get a flatter belly (fitness/weight loss) and i have 1 more list that shows people how to get their first 10,000 real instagram followers. so very diverse and yet still striking out with my subs when it comes to coversions.

        when i send a broadcast, i will see open rates as high as 15% but the click rate is always low.
        As I said, I would want to know the location of all users. For all you know, you have tons from 3rd world countries that will never buy.

        Domain makeup is the breakdown of the percentage of users per domain.

        I would then get seed accounts for as many of the biggest domains and test your inbox placement. Also, test your inbox placement before every mailing.

        Do you resend messages to users that don't open? While this doesn't increase your open rate percentage, it should increase the number of users that actually open the message.

        Users that consistently don't open, I would test using free Gmail accounts. Tough to beat the deliverability. Those that you can't get to open anything I would remove.

        You could technically send a message, resend multiple times to those that don't open and then resend using Gmail accounts.

        Once you know you are sending to users that have the best chance of buying and your deliverability is solid. Then test other offers.

        Do you belong to any CPA networks?

        Have you tested any free trial + S/H offers for the weight loss?
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        • Profile picture of the author soutthills01
          yes i belong to maxbounty. i make around $4 with them. as far as the rest of your message i dont understand seed accounts. what is that?

          oh i forgot to mention, the ppl on my list that used the text option to sign up, they are all USA. it does not work outside the states. so at least 70% of my list is from the usa if at the very least, 5% of the email submits thru optin page are from usa which is more like 50% of them are

          and the shipping and handling dont exist since they are information products (instant downloads)
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          • Profile picture of the author DIABL0
            Originally Posted by soutthills01 View Post

            yes i belong to maxbounty. i make around $4 with them. as far as the rest of your message i dont understand seed accounts. what is that?

            oh i forgot to mention, the ppl on my list that used the text option to sign up, they are all USA. it does not work outside the states. so at least 70% of my list is from the usa if at the very least, 5% of the email submits thru optin page are from usa which is more like 50% of them are

            and the shipping and handling dont exist since they are information prodcuts (instant downloads)
            So all you are promoting is info products?

            Seed accounts are email accounts that you set up and then send messages to them to test your inbox placement.
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            How to Build LARGE EMAIL LISTS on a BUDGET and MONETIZE Like a PRO
            17+ Years Exp . . . . . .. . . . . . Email - CPA - PPL
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            • Profile picture of the author soutthills01
              yeah I will never use yahoo or gmail to send emails. no internet marketer does that. I am doing everything by the book if you believe in email marketing principles. I would just be really surprised if somebody could fix my situation. Cause if they could they would be on the path to millions ....
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              • Profile picture of the author DIABL0
                Originally Posted by soutthills01 View Post

                yeah I will never use yahoo or gmail to send emails. no internet marketer does that. I am doing everything by the book if you believe in email marketing principles. I would just be really surprised if somebody could fix my situation. Cause if they could they would be on the path to millions ....
                I'm saying to test the addresses that consistently don't open using Gmail. A free Gmail account has better deliverability than an autoresponder account.
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                17+ Years Exp . . . . . .. . . . . . Email - CPA - PPL
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      • Profile picture of the author TheBigBee
        my lists are weight loss, weightlifting, dog training, paleo diet, smoothies and how to get a flatter belly (fitness/weight loss) and i have 1 more list that shows people how to get their first 10,000 real instagram followers. so very diverse and yet still striking out with my subs when it comes to coversions.
        There's your problem and solution right there. You're in a hyper competitive niche.

        You're getting traffic from a platform; Instagram which is mostly a place where people can fantasize about what they want to become and the things they want to buy (cars, homes, jewelry, etc.).

        They live out their "dreams" by viewing others' photos. Even worse, you're competing with so many others in the body building, weightlifting, etc. niches.

        You'll be able to monetize that list if you focus on differentiating yourself from the competition.

        You can differentiate yourself by LIVING WHAT YOU POST. Are you posting photos of yourself in the gym weightlifting? Are you making IG stories featuring yourself weighing yourself? Are you connecting these eyeballs to a real person with a real story?

        People don't buy products anymore. They buy people. With 25,000 people you are uniquely positioned to be able to begin crafting and telling your story.

        You have to connect yourself to the content and distribute content through other platforms. Turn yourself into the product - lead with your own product, BEFORE pumping affiliate offers (as I assume you're doing).

        The rules of internet marketing will be changing as generations get older. What worked for Frank Kern in the late 90's / early zeroes won't work for most. My list is small, only 5,000 or so people, but I know every single Friday I can "print" myself a nice 4 figure paycheck because I spend the rest of the week connecting people to my story. I am the product. No one can compete with me.

        That being said, if you're looking to monetize that list I would start promoting offers that are universally appealing; how to make money comes to mind. It doesn't have to be about making money online - it could be "How to Make $100 on Your Next 1,000 IG Followers" for instance...

        I hope this helps.

        P.S. Forget about giving away free stuff. You're going to get more quality opt-ins when folks opt-in to your list as a means to get behind the scenes access to your journey.

        Or, you can get them opt-ed into your list to receive first alert about a PAID product you'll be launching soon where you'll show them "exactly how I got shredded abs in 8 weeks." But the key is to deliver. So, get yourself in the gym, get results, and get paid to achieve them. Win. Win. Win!
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        • Profile picture of the author soutthills01
          Hey bee thanks for the response.

          I have never actually taken a picture of myself in my life so I do not use Instagram to promote myself. I use aliases. The niches I am in I really don't even have an extreme amount of knowledge in but with magazines, books and blogs, you can find all the knowledge you need to help someone with their problem.

          I have very successful (ish) Instagram accounts in each niche. Some accounts have over 60,000 followers and they would not be interested in following an account about weight lifting or losing weight if they didn't want to lose weight or build muscle.

          I really think I am doing everything correct when it comes to email marketing other than being totally different I guess but I should be able to be at least moderately successful regardless by providing value and promoting the best converting information products.

          In regards to the teaching them how to make money. I can't even make money so I definitely can't show them how to.

          I know about eating healthy lifting weights and growing instagram accounts so I would like to stick with what I sort of know.

          I really don't think I can go from telling people how to lose weight or building muscle to how to making money. That just seems completely out of left field for them reading the emails.

          One day I am telling them about a diet and then the next I am telling them how to make money. I want to stay consistent at the very least.

          I am willing to try anything at this point but I feel like all I need is one good funnel and I can run like hell with it but I can't seem to even get the engine running at this point.

          I am getting almost 300 clicks per day on my affiliate offers I promote but nobody buys so I am at least getting them to the offers but only sales matter in reality.
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          • Profile picture of the author TheBigBee
            I used to be like you...

            I used to defend myself by saying "I'm doing EVERYTHING right... but I'm not making money."

            You took my suggestions way too literally. You have a list of 25,000 people who will not open their wallet to give you a dime. Rather than fixing the problem, you're telling yourself, the forum, and me the following:

            I really think I am doing everything correct when it comes to email marketing other than being totally different I guess but I should be able to be at least moderately successful regardless by providing value and promoting the best converting information products.
            My CORE list is less than half the size of yours.

            I add about 200 total subs to my list every single week and roughly 20 of them give me $200-$300 every single week.

            What am I doing right that you aren't? Why are folks willing to give me $4k to $6k every single Friday whereas they won't buy your affiliate offers?

            Finally, you have taken my examples too literally. Here's the bottom line

            AUTHENTICITY SELLS

            Find a niche where you can be AUTHENTIC and people believe in YOU and not what you're "offering" and you'll never starve.
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            • Profile picture of the author soutthills01
              I meant that I am following the blueprints and AIDA formulas that are in all of the courses and marketing books I have read.

              Obviously I am not doing what is right to make them buy but the techniques that are taught thru books, blogs and courses, I have followed.

              The real question is how do you email your subs. Daily? I try to. I've also tried every other day.

              What do you talk about when you email them. Do you just provide value, tell stories, hard sell. What exactly do you put in your emails?

              That's the secret potion isn't it? Knowing what to write and when to write it.

              I just have no clue how to educate someone without giving away the farm so they don't need to purchase anything but just read my emails.

              I would love to just work with somebody that thinks they could turn my list into buyers but it seems nobody is interested even for a percentage of sales.

              I did briefly work with one guy who got my open rates up but his emails were to just get clicks on my links. The emails were useless other than that and still no sales.

              I feel like the emails that have the most value have the absolute worst clicks and the ones that just look like a crappy solo email get better clicks but those emails are garbage to your subs after about a week since it just screams buy my crap.
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              • Profile picture of the author TheBigBee
                I have never in my life purchased a book, course, or coaching on IM. I've used this forum and it's many great contributors to my benefit. I am physically incapable of buying and / or following a system someone wrote with the intent to get my money. You got hustled sir. You were a target. A mark. You were easy money for all these people you gave money to.

                The MINUTE you wake up passionate and focused on offering something UNIQUELY valuable to folks, you won't go to bed hungry. Keep buying books and trying to push affiliate offers to an e-mail list who was only interested in your freebie and see how far it gets you.

                You could have spent ZERO DOLLARS and consumed Jeff Walkers' free content on YouTube and be in a better position than you're in now. He charged $2,000 for the paid stuff. I didn't pay a dime. I took was was important from the FREE stuff, implemented it, then I looked at guys like Frank Kern, Tony Robbins, Tai Lopez, etc. and I sat, thought, opted in, analyzed sales pages, etc.

                You expect to become an IM success by giving folks money who tell you they have the "blueprint."

                Instagram is a good traffic source if you're offering something UNIQUELY valuable. I get leads / sales from IG and I BARELY post. Imagine if I posted? What happens is, they'll PM me asking; "I saw your post, how can I learn what you're featuring in your post?"

                When you get folks sending you PM"s BEGGING you to access whatever it is you're marketing on IG, you'll do well.

                Right now, I'm afraid that list of 25,000 people has little value to you, me, or anyone else. They aren't prospective buyers.
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                • Profile picture of the author soutthills01
                  Well I wasn't ever hustled thankfully.

                  I bought all my books used on amazon thru the 2nd or 3rd owner of that particular book and I never consider reading a book a bad thing, especially when I knew nothing about internet marketing to begin with and the courses I bought were thru a third party website that sells internet marketing course for like 2% of what the actual courses cost from original creator.

                  So like a $1997 course is $22 and the creator of the course never sees a dime of that money but (semantics). I catch your drift.

                  I would never pay full price for any marketing class or book or even 10% of the original cost.

                  I understand they only teach you 80% of what you need to know and the other 20% you have to just figure out how...

                  To be fair to the books and courses I read I am on pace to double what I made last year so I got some value from them but I see your point. The free stuff can be just as valuable if not more sometimes.
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  • Profile picture of the author abhijith2011
    Hey,

    Umm... It's just my opinion but most of the subscribers are just freebie seekers and don't actually have an interest in spending anything.
    Did you offer them a report or something to opt-in to your list?

    It's important to warm up your list before promoting anything or even before providing value.
    Do they know who you are? Frankly, I won't buy anything from someone I don't know.

    You gotta introduce yourself first and let them know what they'll be getting - like who you are - what you do - what are you going to provide them - also let them know you'll be promoting occasionally to cover up the costs etc --> They just need a reason to buy anything.

    Maybe I am way off of your problem but I just interpreted it my way and gave a reply here
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    • Profile picture of the author soutthills01
      yes i offer the something free like a pdf. i also introduce myself, tell my story and how i will be helping them. just seems like it doesn't matter what i change or try since i get the same results no matter what.
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  • Profile picture of the author duterian
    I used to be in a similar situation (although not as bad as yours).

    I had an email funnel on my site (4 autoresponder emails) for my language learning product. I was getting about 70 - 110 subs per day. But I didn't make many sales. So I simply sent an email asking people why they didn't buy. (I only asked those who had visited the sales page.)

    After that got some responses and learned some of the reasons people weren't buying, I improved my marketing accordingly.

    That's what I would do if I were you. It's better than guessing...
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    • Profile picture of the author soutthills01
      thanks for the reply but not sure what you mean. i warm them up and tell them exactly what they are to expect. even if 90% are freebie seekers why dont the othe 10% buy?
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      • Profile picture of the author abhijith2011
        Maybe they don't know about you enough?
        Maybe You are not an authority figure?

        What were the niches you built the list on? - Maybe we can go with analysing the behaviour of your people and adjust on that.
        I have a list on MMO niche so I know how to get them to take action on things...
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        • Profile picture of the author Pedro Campos
          Educate yourself about copywriting, and make sure you are providing value in a way that people understand that what you are offering is gonna solve their problems.
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      • Profile picture of the author duterian
        I just edited the message. I hope it's easier to understand now.
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  • Profile picture of the author Harry Exper
    Simply change the things you are offering to them. Since your goal is to make $100 or more daily and not to make sales, try going the route of ppd or pps. The key to making $100 or more daily is getting conversions, not getting sales. If you can't get sales, try getting sign ups or downloads that you will make money from.
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  • Profile picture of the author Benjamin Ehinger
    It has to be in the emails or it could have something to do with people subscribing that are freebie seekers. If your accidentally targeting those looking for something free, you're list could be full of freebie seekers.

    If they are going to your links and not buying, it's your landing/sales page. If they are not even clicking on the links in the emails, it could be your email content. It could also be the way you're getting your subscribers as many people have an old email, second email or specific email for spam. They may use this just to get what you're giving away and never pay attention to what you send after that.

    Look at what your subscribers are doing and you can start to trace the problem.

    Good Luck!
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  • Profile picture of the author Isaiah Jackson
    Drop a link for your email capture page.

    Let us subscribe and see what you are doing right and what you are doing wrong.
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    If You Are Still Struggling To Build Your Email List - You Need To Download This Free Report Because It Reveals... How To Get 100 Email Subscribers In Less Than 24 Hours... - Without Feeling Confused, Frustrated, or Overwhelmed
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    • Profile picture of the author soutthills01
      just text skinny to 44222 and you can subscribe that way, if you are in the U.S. that is.
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  • Profile picture of the author JohnMcCabe
    Other than buying your courses from pirate sites, you are doing some things right.

    The obvious thing that sticks out for me is that you are building lists using aliases about topics you know little about but learn from blogs, etc. These are the same blogs, articles, etc. that are freely available to your prospects.

    My guess is that the truly serious people have also read some of the same things already, and recognize a poser when they see one.

    The other thing is something Ryan pointed out. You seem to be all about the sale, rather than helping people. That's another thing that will come through in your emails.

    Again, my guess is that somewhere along the path there is a disconnect. Since you are getting some clicks to the offer, the disconnect may be between what you are warming them up to expect and what they see when they get there.

    It's kind of like following a cloaked link here. You read someone's posts and want to know more, so you click a link that looks like it goes to a blog or something, and wind up on a Clickbank sales letter for some totally off-topic product.

    That may be happening here. Do you tell people you are an affiliate? Or do you send emails as if you created the product? For a lot of people, finding out the product is by someone else and you're just an affiliate blows any trust you may have built up.

    Start with your opt-in offer and follow the process through to the end looking for places that might be interpreted as conflicting. Smooth out the continuity of messaging.

    And stop supporting pirates.
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  • Profile picture of the author soutthills01
    I do not tell them I am an affiliate but I do not lead on in any way that it is my product. I normally tell them this is what I recommend if they are having this issue.

    I provide a ton of value in my emails so it's not like the emails you see gurus send out where they are all about the click and it looks like a short solo email every single time.

    I actually can't believe some of the emails I see from them and wonder if they ever make any money ever from how awful their emails are.

    It seems though that the more info I pack into an email the lower the click rate. As if they got some good info and they ignore the link.

    Other than sounding like a real person, telling personal stories and providing enormous value, I just don't know what else to do at this point...

    I always thought that getting the leads was the hard and expensive part and the sales would just come naturally but it seems like the opposite is happening to me.

    Simple for me to build an email list but almost impossible to get the sale.

    I am averaging about 300 clicks per day to my clickbank links btw. Half of those are from my emails and the other half are from just directly linking from a post on instagram, (and yes I do know direct linking isn't ideal but I am willing to try anything at this point).
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  • Profile picture of the author professorrosado
    I would recommend that you begin to fill in the space between your communication to your list and the offer with another value intensive interaction with your click throughs.

    It is a bit like "warming up" an email list before they buy, but instead of warming them up to a product, you want to warm them up to "your brand".

    You presented a certain "brand" at the beginning (email capture), but instead of building "your brand" you are quickly handing them off to another spiel.

    This will require that you begin to create a step that fosters more authority (maybe a blog for list members where you provide in-depth information and analysis depending on your niche) and finally hooks your audience into your "guidance" - then the rest of your strategy will become more effective along with all the solid advice given to you above.

    In any case, an email list is not a cow farm you can milk without "impregnating". Start inspiring and improve your dairy processing.
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  • Profile picture of the author oadvantage
    "It seems though that the more info I pack into an email the lower the click rate. As if they got some good info and they ignore the link."

    This could be link placement - meaning it is lost in the content (or they don't scroll down to get it)....or you are SATISFYING them too much and they don't feel the need to click.
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  • Profile picture of the author professorrosado
    That's another good point: I don't think many folks have the time to sit through and read all the way through an email that's lengthy.

    Maybe a teaser to get the right "ready to buy" reader and a link to a video (that everyone loves) and give them more quality content and the all important link.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by soutthills01 View Post

    It seems though that the more info I pack into an email the lower the click rate. As if they got some good info and they ignore the link.

    Other than sounding like a real person, telling personal stories and providing enormous value, I just don't know what else to do at this point...
    Okay, then it may be possible that you are providing too much value and information. Zig Ziglar used to call this "spilling your popcorn in the lobby."

    People may be reading your emails and thinking they don't need anything else. But I doubt it, since you say below that you are getting ~150 clicks to the product every day.

    Originally Posted by soutthills01 View Post

    I am averaging about 300 clicks per day to my clickbank links btw. Half of those are from my emails and the other half are from just directly linking from a post on instagram, (and yes I do know direct linking isn't ideal but I am willing to try anything at this point).
    The problem may be the product you are sending them to. It may be that the vendor just isn't closing the deal. I say this because you are also getting direct clicks, which means your email sequence isn't a factor.

    From earlier posts, it doesn't sound like you have any direct experience with the product you are promoting. Have you bought and used the product yourself? Or even asked for a review copy so you can speak from experience about what a buyer will get?

    Look at the vendor's page. Does it have leaks? Like their own email list that will overwrite your cookie? You may be losing out on commissions.

    If you chose the product because of high gravity, the product may not sell as well as the vendor wants people to believe. It's an unreliable stat that is easily manipulated.

    Bottom line, you may be sending people to a dud.

    Here are a couple of options...

    One, take the earlier advice to ask subscribers who clicked through and didn't buy why they didn't buy.

    Two, try a different product using a different email sequence. It's not uncommon for otherwise popular products to just not resonate with a slice of the prospect pool.
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  • Profile picture of the author oadvantage
    I bet you would make more money promoting PPL offers to this niche.
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    • Profile picture of the author Pedro Campos
      Doing some kind of offer could help to build relationships with the list, or sending them tips about the product or about the niche.
      Signature

      Moderator's Note: Affiliate Links are not allowed

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  • Profile picture of the author nicheblogger75
    This is a problem I hear about all the time.

    I know several marketers with lists of over 50,000 subscribers, yet they cannot even break 100 clicks on a single broadcast.

    Now, on the other hand, my list is around 8700 subscribers, and I have no problem making $100-$200+ every day from my list. I also have a smaller list in another AR of around 2300 subs. I very rarely mail that list (maybe once a week), and it doesn't make much money. I'm able to pull around $200-$300 per month from it. It's basically just something I play around with and will often use it to do "test runs" on products I want to promote to my bigger list.

    I'm in the dreaded (and often hated) "MMO" niche. This is one of the easiest niches, IMO, to break into and make money from.

    However, it needs to be done right.

    I've never built a list in any other niche, so I can't speak to how profitable they are. I can only say that the "make money online" niche is extremely profitable, if done right.

    Most marketers have absolutely no clue how to do it "right."

    Now, there are basically two different schools of thought when it comes to list building in the MMO niche.

    There's the "relationship" school of thought, where you build a bond with your subscribers and send around 75% content and 25% promotional email, and there's the "churn & burn" school of thought where you email every day and send 100% promo.

    Contrary to popular belief, they both work equally as well. At least they have for me. I've tried them both extensively, and the results I got were pretty similar. However, with the "churn & burn" method, I found I needed to add many more subscribers every day because the unsubscribe rate was MUCH higher. This is to be expected.

    In the end, I found it was much easier and less stressful to go with the relationship building method. Why? Well, simply put, I don't have to add near as many subscribers. I went from having to add 200-300 subscribers to my list every day (and losing 50-75 subs every day) to adding around 25-50 every day (and maybe losing 2-3 subs per day on average). MUCH EASIER to do.

    So, to address your problem, I'm thinking that in your niche, the relationship building aspect is going to be key. One of the tough things about niches outside of the "make money online" niche is that you cannot sell near as many products. Let's take weight loss, for example. The major problem people have, of course, is that they want to lose weight. So, once you are able to sell them a good product that helps to solve their problem, it's tough to get a second sale. Sure, there are other products you can sell, but the fact of the matter is it's going to be tougher. If you have sold them a great product that helped them achieve their weight loss goal, that's awesome. One, you have legitimately helped the person, and two, you have bolstered your reputation and gained their trust.

    This is what you need to concentrate on, and why it's going to be so important to keep your relationship building going with them. You've helped them lose weight, and for that they are going to be thankful and trust you, so you need to think of the next step.

    The next step won't be to try and make a second sale right away. The next step would be to shift focus to another health related issue. Great, they've lost the weight they wanted to lose, but what's next? A logical progression might be to start a dialogue about muscle toning, or heart health, or getting a "six pack," etc.

    Now, your core problem is making that first sale. Without more knowledge, for instance, knowing what your open and CTR rates are, it would be hard for me to diagnose.

    Right off the bat, I'd say you are not spending enough time establishing your reputation and building trust with them. In order for this to happen, you need to first get them to open your emails. Assuming that you have a solid traffic source, this means coming up with extremely good subject lines and follow up emails. If you are not a writer, then I'd suggest hiring a professional to create a series for you. This is an extremely good investment, considering your goals.

    You've said that you are writing long emails and telling stories, etc. That's great, but there is such a thing as sending too much content. I would keep your emails to 300 words or less and provide them with something valuable, but don't give away the farm, so to speak. Also, you mentioned putting links throughout the content. That's a great idea. I usually put one at the very top of my email, one in the middle, and one at the end. In today's "instant gratification" society, sometimes people don't want to spend time reading a long piece of content. They want to get right to the "meat."

    You had made a comment about wondering whether or not some of the people who send short emails actually make sales. I can tell you from personal experience they most definitely do. I've sent out emails that were no more than 3-5 sentences, and gotten loads of clicks.

    Now, I also have to tell you that I think Instagram and Facebook traffic is somewhat overrated. I would say direct Facebook traffic is better than Instagram traffic, but I still don't think it's all that great. That could very well be because of my niche experience. As a rule, Facebook traffic is not great for the MMO niche.

    I can only speak from personal experience when it comes to Instagram. I've clicked on many ads and profile links, but I've never purchased anything. For some reason, I don't like purchasing digital products through my mobile phone, and I have to say that the traffic coming from Instagram must be at least 75% mobile.

    So what does that mean to you? Well, it means that you will need to concentrate very heavily on your email followup, as I stated earlier. I don't think direct purchases after a person subscribes is going to be something viable for you. In other words, if you intend to build trust, I think you should send your new subscribers directly to their download/free gift, or whatever you promised them. Do not use a "one time offer" directly after your squeeze/lead capture page. This immediately gives off the impression that all you are after is a quick sale, and that's going to be a big turn off. If you are doing that now, I'd suggest stopping. That alone may make a big impact on the responsiveness of your new subscribers.

    You also need to make sure that what you are giving away as an incentive for folks to subscribe is extremely valuable. If you are using a PLR eBook or video course then that may be less than impressive. People say first impressions are everything, and that's true. So, you need to make your new subscribes say "WOW" when they read your material/watch your video.

    Honestly, I think your main problem lies in either your initial impression, or your relationship building process. It seems like you've got the traffic generation thing down, and you have a lead capture page that is obviously converting pretty well.

    You need to focus your energy on winning people over. What can you implement or add to your emails that nobody else has? What kind of information can you provide that others can't? Why should people trust YOU over the tens of thousands of other people in the weight loss niche?

    I firmly believe if you can up your game concerning the material you put out, you will be able to start converting your subscribers into buyers.

    Like I said, you're obviously great at list building. You just need to work on how you approach your new subscribers. Give them a reason to open your emails. Make your subject lines IRRESISTIBLE.

    And why not reach out to other marketers in your niche? You'd be surprised how many marketers will actually be willing to throw you a bone.

    Also, you may consider trying different traffic sources. It could be just that simple. You may not be attracting the right demographic from Instagram. Why not give Bing or Adwords a shot? Another fantastic source of traffic is YouTube. If you are someone who knows how to create good videos, you'd be amazed at how much traffic you can get from YouTube. You don't have to be a major player there, either.

    Another thing I'd recommend is that you have a blog where you can brand yourself. Gone are the days when people would be willing to buy products on the recommendation of some nameless, faceless marketer. Nowadays, people want to deal with a REAL person, even on the internet. Especially on the internet! Our culture has started shopping online so much that it's almost become like visiting a "brick and mortar" business for many people.

    People love to walk into a brick and mortar business and meet the owner, get waited on by the owner, etc. Well, it's becoming that way online, too. They want to know you, and most importantly, they want to know what qualifies you to advise them on such an important issue as weight loss. A blog can give you that "one on one" experience with your customers, if you know how to write just like you're speaking to your best friend. In fact, you might even start trying sending your Instagram traffic directly to a blog post. I find people that subscribe to my list through my blog posts are often top notch subscribers.

    I think you can succeed if you give it your best shot. Above all, don't give up. You're more than halfway there, and you've made it a lot farther than most people. I think you are on the cusp of a breakthrough. Just hang in there.
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