30k + visitors p/m, email conversion is 0%, any advice please?!

21 replies
Hello Warriors,
I try to get subscribers to my weekly newsletter but it's not working however I did, only 20 subscribers in the last 6 months, with 1k to 1.7k uniques per day
Most of the traffic comes from organic search and social media.
I tried several colors, placements, forms, and lately I added popup. I don't know how this works, is it very aggressive? Should I offer something in exchange to their emails? I am confused in this case because the site has several topics and it's very general. What can be a good lead magnet for a viral news web magazine site?
Any advises, opinions are very welcome.
site:
latestnewsnetwork (dot) com

Thank you
#30k #advise #conversion #email #email conversion #newsletter #p or m #viral site #visitors
Avatar of Unregistered
  • Profile picture of the author helisell
    The 'offer' is non existent.

    I don't get chance to know if this site has anything to offer over and above other sites I'm subscribed to.

    I can get this content pretty well anywhere can't I? Is there something great/different on the site that I am missing?

    It is just general news.....I can get that anywhere so . . . . . you'll have to focus on a particular branch of news if you are to get any interest.

    Who is the site aimed at?
    Signature

    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

    {{ DiscussionBoard.errors[11176280].message }}
    • Originally Posted by helisell View Post

      The 'offer' is non existent.

      I don't get chance to know if this site has anything to offer over and above other sites I'm subscribed to.

      I can get this content pretty well anywhere can't I? Is there something great/different on the site that I am missing?

      It is just general news.....I can get that anywhere so . . . . . you'll have to focus on a particular branch of news if you are to get any interest.

      Who is the site aimed at?
      Thanks helisell for your reply,
      the aim of this site is to collect, organize and present the most popular viral news from several sources without complication, instead of visiting 7 or 8 international newspapers which everyone has different categories from the other (mostly), the user find there the latest most popular news and stories, videos, etc.., collected and organized under the appropriate categories. updated 24/7. the difference here between this and other news aggregation sites is that it presents the full post, with all the medias and embeds all the videos from the source so the user doesn't have to quit the site to continue reading, unlike the others that import only the excerpt. But every post, media, and quote has copyright notice and links to the source original article in the bottom.
      The problem is the audience is very diversified. several interests in google analytics, I need an idea to give something special, to make them return via the sunday morning newsletter.
      Thanks
      {{ DiscussionBoard.errors[11176313].message }}
  • Profile picture of the author jamie3000
    I get a 40% double opt in rate on my website. I like to think it's because I have something of value in exchange for their email. See Sig for website.
    Signature

    I make FREE SEO/IM Software at www.SupaGrowth.com
    PBN Hunter / Expired Tumblr Hunters / Backlink Finders and more all 100% FREE.

    {{ DiscussionBoard.errors[11176308].message }}
  • Profile picture of the author jeandevenish
    Nice page.

    But I do not see the point on subscribing to read news weekly, is like reading a newspaper from yesterday, but worse...

    I think you should think of a better proposal for your potential readers:

    - News / Weather Alerts
    - Offers
    - Weather Alerts
    - Special weekly reports (like how a new has being develop, like a story ).

    Hope it helps.
    {{ DiscussionBoard.errors[11176400].message }}
    • Originally Posted by jeandevenish View Post

      Nice page.

      But I do not see the point on subscribing to read news weekly, is like reading a newspaper from yesterday, but worse...

      I think you should think of a better proposal for your potential readers:

      - News / Weather Alerts
      - Offers
      - Weather Alerts
      - Special weekly reports (like how a new has being develop, like a story ).

      Hope it helps.
      Thank you jeandevenish for your reply, you are right, the newsletter only gives reader the last posted 20 articles in the last week, but it's useful just to remind the user about returning to the site, but what I miss is a reason that they give their emails for. Nice suggestion, thanks.
      {{ DiscussionBoard.errors[11176479].message }}
  • Profile picture of the author markhimeb
    Hi there.
    I think that the main mistake you make is that you offer a repetition of some news that they already have in front of them without having to subscriber. To increase your subscribers you need to:
    1. Keep the pop up. Offer something free: an ebook, a coupon code for something, a link to a CPA offer, etc. that you will present as "exclusive", "great", "ultimate".
    2. Look for a CPA offer of a widely liked product: contests for cell phones, computers, etc. and create an autoresponder series at your email for it.
    3. Check your analytics and find the categories that your visitors like most. Create a conversion and combine their interests with the conversions you get from them: the answer must be there. Add to your Newsletter ads of products related with your subscirbers' interests.
    4. Use Adsense to monetize it.
    5. Check the origin of your visitors --state, city-- contact retail shops at it and offer to them ad space or paid articles.

    There are hundreds of things you can do to make money from your site.
    {{ DiscussionBoard.errors[11176509].message }}
    • Originally Posted by markhimeb View Post

      Hi there.
      I think that the main mistake you make is that you offer a repetition of some news that they already have in front of them without having to subscriber. To increase your subscribers you need to:
      1. Keep the pop up. Offer something free: an ebook, a coupon code for something, a link to a CPA offer, etc. that you will present as "exclusive", "great", "ultimate".
      2. Look for a CPA offer of a widely liked product: contests for cell phones, computers, etc. and create an autoresponder series at your email for it.
      3. Check your analytics and find the categories that your visitors like most. Create a conversion and combine their interests with the conversions you get from them: the answer must be there. Add to your Newsletter ads of products related with your subscirbers' interests.
      4. Use Adsense to monetize it.
      5. Check the origin of your visitors --state, city-- contact retail shops at it and offer to them ad space or paid articles.

      There are hundreds of things you can do to make money from your site.
      Thank you markhimeb, this is very helpful, I spent the last 12 months on technical stuff and making the site as automated as possible, and focused on getting traffic. But I get confused on how to manetize. Unfortunately the site was rejected from adsense, but accepted instantly by Media.net. in google analytics, the interests are diversified:
      "News Junkies/Entertainment & Celebrity News Junkies, Travel/Hotels & Accommodations, Dating Services, Arts & Entertainment/Celebrities & Entertainment News, Cooking Enthusiasts/30 Minute Chefs .."
      I am completely newbie when it comes to CPA, I will start testing and learning.
      Thanks for your help, really appreciate it.
      {{ DiscussionBoard.errors[11177020].message }}
  • Profile picture of the author bobby_shahzad
    Your subscribers are not the right fit for your offer. This is for sure. So much clicks and 0 conversion is impossible. Please test a different or several offers to make it work
    Signature
    BulkResponse.com Email marketing service , single and double optin accounts. List Hygiene Service Available.
    {{ DiscussionBoard.errors[11176929].message }}
    • Originally Posted by bobby_shahzad View Post

      Your subscribers are not the right fit for your offer. This is for sure. So much clicks and 0 conversion is impossible. Please test a different or several offers to make it work
      I was surprised for this much visitors that come and leave for ever, 90% are new users, I will try CPA offers. Thank you.
      {{ DiscussionBoard.errors[11177023].message }}
  • Profile picture of the author SMdC
    Mustapha - Why have you got well over 100 media files on your website?

    Restrict to the best 5-10 why? Because each file eats into your loading page speed, example if one file = 0.3 seconds to load then it will take over 30 seconds to load all of them. That is without taking into effect the CSS's and heaps of JavaScripts. Lose the amazon advert, your audience is not that great, when it is include by all means.

    Basically Google wants to see any website loading in under 0.4 seconds, yours is a very large barge pole away, hope it helps yeah!
    {{ DiscussionBoard.errors[11178148].message }}
  • Profile picture of the author cartks
    That's what I don't like about websites with that type of content. It's hard to target one particular persons and their interest because of the range of broad topics on the site. So I think you should select which "type" of person you want to market to who comes to your website and just talk to them when signing up to your newsletter. For example, I would offer a free gift to sign up to the newsletter to a person interested in the finance news, and then pitch money type of offers to them while still sending them my money focused only stories. Or if it's celebrity news, I would offer some free product that those type of people would like and then pitch them vain type of offers in my newsletter like beauty, makeup, fashion, etc. while at the same time you will be sending them your regular newsletter so they keep coming back to your website. Better yet, I would have several different newsletters all on different news topics that can plug into making money later on the backend. I would place the appropriate newsletter to the related topic. Hope this helps.
    Signature

    Please do not use affiliate links in signatures

    {{ DiscussionBoard.errors[11178185].message }}
  • Originally Posted by SMdC View Post

    Mustapha - Why have you got well over 100 media files on your website?

    Restrict to the best 5-10 why? Because each file eats into your loading page speed, example if one file = 0.3 seconds to load then it will take over 30 seconds to load all of them. That is without taking into effect the CSS's and heaps of JavaScripts. Lose the amazon advert, your audience is not that great, when it is include by all means.

    Basically Google wants to see any website loading in under 0.4 seconds, yours is a very large barge pole away, hope it helps yeah!
    Hey, thanks SMdC for your suggestion, you are right, this audience is not great at all, for the medias, I wanted my homepage to be a catchy one, I will consider hiding some thumbnails. thanks a lot.

    Originally Posted by cartks View Post

    That's what I don't like about websites with that type of content. It's hard to target one particular persons and their interest because of the range of broad topics on the site. So I think you should select which "type" of person you want to market to who comes to your website and just talk to them when signing up to your newsletter. For example, I would offer a free gift to sign up to the newsletter to a person interested in the finance news, and then pitch money type of offers to them while still sending them my money focused only stories. Or if it's celebrity news, I would offer some free product that those type of people would like and then pitch them vain type of offers in my newsletter like beauty, makeup, fashion, etc. while at the same time you will be sending them your regular newsletter so they keep coming back to your website. Better yet, I would have several different newsletters all on different news topics that can plug into making money later on the backend. I would place the appropriate newsletter to the related topic. Hope this helps.
    Hey cartks, thank you, good suggestion, I am working now to divide the mailchimp list into groups with the most important interests of my audience. there are dozen, but I will focus on the top 5. every audience must have their own gift, you gave me beautiful Ideas.. thank you very much.
    {{ DiscussionBoard.errors[11179823].message }}
  • Profile picture of the author mikipatel94
    Of course you should offer something to them. Nobody is going to give you their email address for free. The first question your visitors will unintentionally ask is "What's in it for me?"
    {{ DiscussionBoard.errors[11180572].message }}
  • Profile picture of the author Yvon Boulianne
    Just offer something valuable, easy no ?
    Forget ebook OR give 5 ebook for 1 email adress, that should work if your ebook touch your visitors..

    Some question:

    You know online sales tech, how to promote, create urgency, social signals etc... ?

    Is your website WOW ?

    or in short, learn the online sales tech...
    {{ DiscussionBoard.errors[11180838].message }}
  • Profile picture of the author Vsingh
    three things I can suggest you that work great for me.
    1. Use popups with Catchy Headlines.
    2. offer some freebie in exchange to their emails.
    3. Use landing page to capture emails
    {{ DiscussionBoard.errors[11180915].message }}
  • Originally Posted by mikipatel94 View Post

    Of course you should offer something to them. Nobody is going to give you their email address for free. The first question your visitors will unintentionally ask is "What's in it for me?"
    Thanks mikipatel94, in fact I am confused on what thing may I offer, as i told cartks, I will try to divide the list into groups of the most active topics, I may need at least 5. each with something to offer.

    Originally Posted by Yvon Boulianne View Post

    Just offer something valuable, easy no ?
    Forget ebook OR give 5 ebook for 1 email adress, that should work if your ebook touch your visitors..

    Some question:

    You know online sales tech, how to promote, create urgency, social signals etc... ?

    Is your website WOW ?

    or in short, learn the online sales tech...
    Thanks Yvon, I am actually working on this, trying to learn more,,

    Originally Posted by Vsingh View Post

    three things I can suggest you that work great for me.
    1. Use popups with Catchy Headlines.
    2. offer some freebie in exchange to their emails.
    3. Use landing page to capture emails
    Thank you Vsingh, as I said, this may take some time to learn, my audience is not that great, I am trying all the time, change headlines, colors, etc.. used a bottom bar, still not working, they have several interests, most of them come to read news and leave..
    {{ DiscussionBoard.errors[11191825].message }}
  • Profile picture of the author Mol@Shortlist
    You could try offering some sort of free download in exchange for their email address... It all depends on what you're selling/promoting/sharing etc. and who your audience is. My best advice would be to do some in-depth research.

    Hope this helps
    {{ DiscussionBoard.errors[11191910].message }}
    • Originally Posted by Mol@Shortlist View Post

      You could try offering some sort of free download in exchange for their email address... It all depends on what you're selling/promoting/sharing etc. and who your audience is. My best advice would be to do some in-depth research.

      Hope this helps
      Thanks Mol@Shortlist for your reply, I am looking on Google analytics, my audience has several interests, I will work on the top 5, thanx
      {{ DiscussionBoard.errors[11192143].message }}
  • Profile picture of the author mdallen
    What problem are you solving for them? Your lead magnet and opt in page should be "selling" the idea that you are solving something for them. Not sure if your news thing is doing that. People will not want to join your list or buy from you if you are not helping them solve something. It is great (and necessary) to give information, but it needs to lead to a place where they feel you can help them. Think of some of the problems that are addressed in your niche. What is their biggest struggle? How can you fix it fast? Build a lead magnet and opt in form around this idea and you will see a big increase in your conversions and sales.
    {{ DiscussionBoard.errors[11197260].message }}
  • Profile picture of the author celente
    lead quality and quality control.

    The source of the traffic if its SEO from google, and from other blogs, forums, directorys will always do better.
    {{ DiscussionBoard.errors[11197727].message }}
Avatar of Unregistered

Trending Topics