I want to buy a list. Talk me down from the ledge...

19 replies
i know i know i know.....build your list yourself they said. it will be better they said. thoughts on the following...

my family member has a specific product that he wants to scale. the product sells off the table at every trade show, event, and fishing tournament he has been a part of for 10 years. i am at these shows. i see the sales. i count the money.

he is not much of a digital guy but i told him i would like to help him grow by way of the web. he is giving me the keys and told me to drive this vehicle as i want...

the product is specifically designed for outdoor fishing junkies. we want to offer the product wholesale to bait and tackle shops across the country. i can either pack up my truck with samples and literally spend a summer of weekends with my wife and kid and drive the coast from jersey to florida (which would be fun) approaching the show owners, cold, introducing myself, shaking hands, giving samples, asking for support etc. this plan would talk time and money, and, well, alot of time and alot of money....

if only there was a way to filter out the interested shop owners from the tire kickers...email them? i know start ups require money. we have resources and not afraid to spend assuming our spending patterns yield returns. i would rather spend on a digital aspect to filter out prospects then just walking into places cold selling out the back of my truck...

there must be a way i can buy a list of business owners in a specific niche in a specific state. if i can design email copy and intro letter and maybe engage shop owners, i can build my own relationships and set appointments with interested parties for the close....

aweber doesnt allow me to buy lists and send off campaigns. i get it. they need to be opt in on an aweber form? are there any service providers that will let you email blast a list that you purchased?
#buy #ledge #list #talk
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  • Profile picture of the author helisell
    Use facebook ads.

    Target people interested in various 'fishing subjects and or pages' who are self employed.

    Not totally perfect targeting but if your advert hints that this is a wholesale product
    you should do pretty well.

    Good luck

    P>S The hit rate from purchased lists is........well let's just say...it sucks usually
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    • Profile picture of the author ProducerK
      Originally Posted by helisell View Post

      P>S The hit rate from purchased lists is........well let's just say...it sucks usually
      Where did you come to this conclusion from?

      Purchased lists work perfectly fine, if you purchase good quality, clean and verify the list, and have some basic knowledge on email deliverability.

      I can hit 15%+ open rates on purchased data all day long, on systems that I operate myself.

      This email marketing section is filled of people who will tell you never to purchase a list. There are only a couple of guys, myself included, who will vouch that there is far more money to be made using these methods, when the right systems, and processes are put into place.

      Purchased data allows scale fast, and it seems like that is what you are looking for. Don't let people on here scare you off from purchasing lists.
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      • Profile picture of the author rritz
        Originally Posted by ProducerK View Post

        Where did you come to this conclusion from?

        Purchased lists work perfectly fine, if you purchase good quality, clean and verify the list, and have some basic knowledge on email deliverability.

        I can hit 15%+ open rates on purchased data all day long, on systems that I operate myself.

        This email marketing section is filled of people who will tell you never to purchase a list. There are only a couple of guys, myself included, who will vouch that there is far more money to be made using these methods, when the right systems, and processes are put into place.

        Purchased data allows scale fast, and it seems like that is what you are looking for. Don't let people on here scare you off from purchasing lists.
        I Agree! I don't see any difference between myself building a list or outsourcing to someone who is a wizard at lead generation and then have him hand over the leads to me to do the email marketing. To me, this makes so much more sense than trying to do everything yourself, well unless you are both a wizard at lead generation and email marketing.
        I am not, I focus on writing the mails and let someone else focus on collecting the leads.
        The only thing you have to do is find a provider who will give you good data.

        To OP: There are data providers who will sell you B2B lists in almost any niche. Just look for them.
        If they are doing serious business you will almost always get a free list sample to test whether their data is any good to you.
        I would then buy mailwizz for about 60 bucks or something, and install it on a small VPS. That way you have your own autoresponder where you can import all the lists you want all day long.
        With mailwizz you can use 3rd party mail relays, like amazon ses, elastic email or maqilgun to name but a few.
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      • Profile picture of the author blommie
        OK, a question, if I may...

        I wrote in another thread that I'm struggling my arse off to grow my email list.

        Would I be able to use a purchased list for my website, RaspAndRivet.com?

        How would I go about finding the correct list for my offering?

        How much would I pay for it?

        Where can I get more info?

        Please DM me or email me or something. I would love to see some options for list growing.

        Thanks!
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    • Profile picture of the author ProducerK
      Originally Posted by helisell View Post

      Use facebook ads.

      Target people interested in various 'fishing subjects and or pages' who are self employed.

      Not totally perfect targeting but if your advert hints that this is a wholesale product
      you should do pretty well.

      Good luck

      P>S The hit rate from purchased lists is........well let's just say...it sucks usually
      Further to my previous comment as well, Facebook traffic is expensive, not optimized, filled with junk and bots, and requires an unbelievable amount of time and optimization to get positive ROI campaigns.

      And if you want scale fast, forget FB all together.
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    • I don't know about FB ads. have been going over some of the new ad policies, and it looks like they don't want you to send people to landing pages. If you have a Wordpress website they are penalizing you for the speed that it loads up. I would say if you are going to do FB ads I would do lead generation and send traffic to a page/group
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Roscoe4 View Post

    i know i know i know.....build your list yourself they said. it will be better they said. thoughts on the following...

    my family member has a specific product that he wants to scale. the product sells off the table at every trade show, event, and fishing tournament he has been a part of for 10 years. i am at these shows. i see the sales. i count the money.

    he is not much of a digital guy but i told him i would like to help him grow by way of the web. he is giving me the keys and told me to drive this vehicle as i want...

    the product is specifically designed for outdoor fishing junkies. we want to offer the product wholesale to bait and tackle shops across the country. i can either pack up my truck with samples and literally spend a summer of weekends with my wife and kid and drive the coast from jersey to florida (which would be fun) approaching the show owners, cold, introducing myself, shaking hands, giving samples, asking for support etc. this plan would talk time and money, and, well, alot of time and alot of money....

    if only there was a way to filter out the interested shop owners from the tire kickers...email them? i know start ups require money. we have resources and not afraid to spend assuming our spending patterns yield returns. i would rather spend on a digital aspect to filter out prospects then just walking into places cold selling out the back of my truck...

    there must be a way i can buy a list of business owners in a specific niche in a specific state. if i can design email copy and intro letter and maybe engage shop owners, i can build my own relationships and set appointments with interested parties for the close....

    aweber doesnt allow me to buy lists and send off campaigns. i get it. they need to be opt in on an aweber form? are there any service providers that will let you email blast a list that you purchased?



    You've got it made, you just need to put the pieces together.

    You have product samples, that gets you email and physical addresses.

    Do this, piggyback off existing sites/blogs traffic. Give the webmaster a free sample in exchange for a review or blog post of your product. Make it easy for the traffic to subscribe to your own email list or order directly and they can give you their email address and physical address at checkout.

    Easy and no cost traffic, except for sample shipping cost, unless you make traffic pay shipping.

    Keep in mind a single niche blog could easily be 100s/1000s of unique traffic/emails so forget buying a list, build your own list from dozens of same niche blogs/sites. This way you know the emails are legit, fresh and active. A lot of people will sell you old/dead email list all day long.
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  • Profile picture of the author rozzski999
    I tried this once, a small list of 500- getresponse would not take any of them!

    How do you get around this?

    Are there any sites that sell small lists in specfic niches? Not fiverr that is a disaster!
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  • Profile picture of the author JohnVianny
    FACEBOOK LEAD ADS

    For you it would be like 'buying a list'.

    Make a simple fb ads for lead generation, and target your audience, so you can have their mail and maybe better the telephone number too.
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  • Profile picture of the author John Alves
    You are better off buying banner ads on fishing related websites. This will get you higher quality traffic. You can build a list through that traffic and continue to promote multiple products to them. If you buy a list, the quality might not be good.
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  • Profile picture of the author ryanbiddulph
    If this purchased list is 100% aligned with what you have to offer, there is no need to walk ya off the ledge You may face some resistance because you will be a stranger to subscribers, but if they dig the product, and your free content too, go for it.

    The issue with most list purchases is: marketers desperately pay money to acquire numbers and do no mental legwork, not making sure their content and offering is 100% aligned with what the list subscribers expect.

    If I buy a list of folks who expect helpful blogging tips, the folks who get my emails will dig my blog posts, eBooks, audiobooks, services, all that good stuff.
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author comfortaigbogun
    It is true that the money is in the list.
    But not just any list but a quality list and you can only achieve that by building the list yourself.
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    • Profile picture of the author rritz
      Originally Posted by comfortaigbogun View Post

      It is true that the money is in the list.
      But not just any list but a quality list and you can only achieve that by building the list yourself.
      I could show you proof that you are completely wrong ...
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    • Profile picture of the author ryanbiddulph
      I dig building my own list but you can buy quality lists.

      The only difference? Conversion could take a bit longer for folks who do not know, like and trust you immediately. No worries though; offer value, and people will trust you over time, which boosts your conversions.
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      Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
      If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author ebestsellers
    Using a purchased list means you're not adhering to the ISP and email client guidelines. Furthermore, purchased lists often generate really high bounces, get flagged as spam by recipients and have low read rates.

    All this means that you'll soon be noticed by ISP filters and instead of reaching potential customers, you'll be hanging out in the readers' spam folder.

    But wait, there's more!...

    There are organizations called blacklists like Spamhaus as well as other filtering organizations like Cloudmark and Brightmail. Email clients like Yahoo and Gmail and Hotmail rely on them to help block spam (yay!). These blacklists leave spam traps or honeypots for shady list sellers to collect. Then, if one of those email addresses ends up in your purchased list, you're in big trouble! It's like having bad credit - it can take a long time and a lot of hard work to rebuild trust with blacklists and until you do, you'll have poor delivery results even if you've stopped using the purchased email list.
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    • Profile picture of the author ryanbiddulph
      Good counterpoint I gotta admit; when I get emails from lists I never signed up for, it is instantly in my spam 99% of the time, or I mark it as spam if it sneaks thru. Spammed, unsubscribed, and I imagine if this happens enough, a wicked high bounce rate. Which behooves you to be super duper careful in doing homework before buying a list.
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      Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
      If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author Darius Smiley
    Hello,

    Can you be a little more specific about the product? (You can PM me if you don't want to post it here.)

    Without really knowing much about your product, I do have a few questions:

    1. Do you have a website?

    Having a website today is the equivalent of having a business card. Everyone expects you to have one. A Facebook page would at least be a good start (but you need something).

    2. Do you collect customer info when they purchase?

    It seems like your not because you don't already have a list. Start doing this immediately. You are sitting on a gold mine without evening knowing it. Collect your buyers info and you will instantly have a buyer's list. It's easier and cheaper to keep a customer than it is to acquire one. Nurture and care for this list and ask for referrals and recommendations to their local shop. They will give them to you.

    Have some sort of giveaway to collect the info from people that don't buy from you. Maybe an item that compliments your product. It doesn't have to be expensive just provide enough value for them to fill out a form and give you their information. Again, provide them tips and unique info. They will purchase when ready and ask them for referrals and personal recommendations as well.

    3. Have you considered buying a list of shop owners and calling them?

    It seems that you are comfortable approaching shop owners. Buy or curate a list in your niche and start dialing. I got 16 results when I typed in "bait and tackle destin fl". When someone does express interest add them to you email list for follow up as well as doing your own. I would create an email series that leads them to ordering a sample and hit them with an upsell (aka OTO) that offers them something like buy x amount get x amount free.

    4. Why not wholesale to say Bass Pro Shops, Cabela's, Dick's Sporting Goods?

    Ok, this questions comes from me watching too much Shark Tank. But why not?

    If one is in your area, find out how you can get your product in front of them and on display.

    5. Lastly, have you considered eBay, Amazon or Shopify?

    Again, without knowing specifically what you are selling these may or may not be viable options. It really depends on the category it's in and how it shows up in search.

    I wish you all the best and I hope that I brought up some things that you had not already considered.

    Regards
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  • Profile picture of the author Randall Magwood
    Don't do it. And especially don't jump!

    Take your time, even if it has to take longer than expected. Taking your time and waiting for good results is always better than haste and making the same mistakes over and over again.

    Build your own list the natural way - and don't buy a list. Don't blast off email broadcasts to folks who don't know you - and dont want to know you.
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  • Profile picture of the author yukon
    Banned
    OP hasn't responded in 4 days. He must have leaped off the ledge.

    I'll miss him most for his responsiveness.

    RIP.
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