Single Optin For Big International Lists? [legal]
Again, as long as we know the law is on our side and we did nothing wrong.
However, going into more international projects that are not country-specific (English based campaigns targeting a world-wide audience), our lawyers seem to be having trouble advising due to so many different laws, when targeting a world-wide audience (in English).
Anybody around with some real-life experience with world-wide lists of 100k+ subscribers? Would love some advice on how you approach this.
Is it just easier to stick to Double-Optin and live with the 20-40% loss of emails?
Are you trying to comply with ALL the laws EVERYWHERE?
Are you taking a calculated risk?
Are you assuming no one will go into the trouble of sueing in a far away country?
Any insights will be appreciated.
"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison