I have an e-commerce on Squarespace and I make my own product (jewelry).
I want to start building an email list in order to promote 1 great offer a week, but I'm realizing that mass emailing is technically quite complicated and probably expensive.
I'm going to collect emails by offering a giveaway entry against a sign-up to my weekly newsletter (my weekly offer).
I figured that since these prospects signed up hoping to win something there will be a fair amount of opting out, and also that the conversion rate will be significantly lower than with a regular opt-in list.
The risk I have is ending up with a very large list that converts very little. If that happens then the high fees of a solution like Mailchimp could eat away any profit.
- Is there a better solution than Mailchimp?
- Is anyone using EmailOctopus?
Thanks for your advice
P.S. Sorry I thought I was posting this in the "email marketing" subforum