I am new around here.
I am a teacher/expert in a leisure niche.
I am using Facebook ads to get leads.
I ran a campaign where I offered a freemium version of my commercial product (let's call it a guide).
About 60% of the leads opened my campaign (made a couple of tweaked resends).
About 37% of the openers actually clicked either on the dowload itself or on the order page.
Those reiceved a follow-up and a good offer.
Question is, here about 5 days later:
how about those 40% that never bothered opening,
How would you address them?
Would you try to activate them in some way?
Would you just delete them?
I want to keep my list healthy, figured out you great guys have tried this.