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Would you delete bad leads?

by Leon74
19 replies
Hi

I am new around here.

I am a teacher/expert in a leisure niche.

I am using Facebook ads to get leads.

I ran a campaign where I offered a freemium version of my commercial product (let's call it a guide).

About 60% of the leads opened my campaign (made a couple of tweaked resends).
About 37% of the openers actually clicked either on the dowload itself or on the order page.

Those reiceved a follow-up and a good offer.

Question is, here about 5 days later:
how about those 40% that never bothered opening,

How would you address them?
Would you try to activate them in some way?
Would you just delete them?

I want to keep my list healthy, figured out you great guys have tried this.

Thank you!
Leon
#bad #delete #leads
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  • Profile picture of the author ProducerK
    Hi There

    I would say your open and click rates are very good, and based on that you are doing things correctly.

    You will never have 100% open rates, that does not exist.

    I would only remove subscribers who have not opened in 30-60-90 days, depending on your comfort level.

    I would suggest you keep on scaling and use the above as a guide on when to remove inactive users from your list.
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    • Profile picture of the author Ahmed Anis
      Originally Posted by ProducerK View Post

      Hi There

      I would say your open and click rates are very good, and based on that you are doing things correctly.

      You will never have 100% open rates, that does not exist.

      I would only remove subscribers who have not opened in 30-60-90 days, depending on your comfort level.

      I would suggest you keep on scaling and use the above as a guide on when to remove inactive users from your list.
      totally agree , but i will never delete them before 60 days
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  • Profile picture of the author DIABL0
    You could resend to users that didn't open the message.

    You could test using a free Gmail account and see if you get better deliverability before deleting any users. However, you will need to setup your own unsubscribe script.
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    • Profile picture of the author Leon74
      Fact is those got 3 messages, the original msg on day 1, the resend on day 3, the last resend on day 5.

      I think they didn't see them (promotion tab?) or they provided a disposable email that they don't check, or they don't care.

      Thank you.
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      • Profile picture of the author DIABL0
        Originally Posted by Leon74 View Post

        Fact is those got 3 messages, the original msg on day 1, the resend on day 3, the last resend on day 5.

        I think they didn't see them (promotion tab?) or they provided a disposable email that they don't check, or they don't care.

        Thank you.
        Do you have SPF setup?

        Do you use images in your message? Just about every message I have ever seen go into the promotions tab was using images.

        Do you test your inbox placement with seed accounts?
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        • Profile picture of the author Leon74
          Originally Posted by DIABL0 View Post

          Do you use images in your message? Just about every message I have ever seen go into the promotions tab was using images.
          This is interesting. Is this only for Gmail users? How about the rest? Any reading about this issue?

          And almost leads me to: how do you all deal with that?
          Do you avoid pictures?

          I cannot really imagine doing my sales effort with text alone.
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          • Profile picture of the author DIABL0
            Originally Posted by Leon74 View Post

            This is interesting. Is this only for Gmail users? How about the rest? Any reading about this issue?

            And almost leads me to: how do you all deal with that?
            Do you avoid pictures?

            I cannot really imagine doing my sales effort with text alone.
            The whole point is to test deliverability of the addresses that don't open. A free Gmail account probably has the best deliverability of any service. So you can test any email / domain.

            The one downside is that it is possible that some users may have their account set to not load any images in the messages they receive. The way that opens are tracked is by inserting a tiny 1x1 pixel(image) in the message and when it loads, an open is recorded in the tracking.

            I don't use images in my messages.

            I would set up seed accounts and test your deliverability (inboxing), especially if you are using images.
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  • Profile picture of the author ryanbiddulph
    If folks are not opening your email after months - say, 2-3 - then feel free to delete their information. But anything less, and they could be on vacation, or be dealing with some family situation, or who knows?

    Leave them be for a few months, and anything beyond that, you 2 are likely not a match so you can release them.

    1 point though: they are not a bad lead, but just a human being who does not resonate with what you are offering. 2 different ideas, and this helps to humanize the people who signed up for your list, but simply are not a match.

    Let's be grateful for all people who cross our paths
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    • Profile picture of the author Leon74
      Hi there

      Thank you for the advice.
      I think it makes sense.

      I'll leave them alone for now.

      As for the "bad leads", well, you are right, I didn't quite nailed what I was trying to say: not reactive, passive, that's what I meant. Personally, if I sign up for some content, then I always act on the reminder, which is why I thought the persons didn't bother.

      But I see there may be other reasons.
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  • Profile picture of the author Brent Stangel
    If they don't open in 30 days, they get deleted.

    I delete bogus, temporary emails a couple times a week. With experience, they are easy to spot.

    You don't want to pay for dead weight.

    Let's be grateful for all people who cross our paths
    Sure. Some would make great snacks for my wolf pups.

    Brent
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  • Profile picture of the author Steven Henry01
    You should delete the inactive accounts and added the new one, if not delivered properly.
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  • Profile picture of the author Prakash Dayani
    5 days is too long a time, I will assume that they are not interested and not bother about them.
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  • Profile picture of the author Maxxx333
    i will say you can activate them in a certain way, but at least after a month, then after that, still no response, you should delete, cause it makes it clear that they are not interested, or the email is not active or something like that.
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  • Profile picture of the author Neal01
    For those that are not opening I would delete but not straight away, try different things like subject lines and providing alot of value. If they are still not opening after 60-90 days I would delete them.
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  • Profile picture of the author Digitalage04
    I wouldn't delete it..doing this would also mean deleting money in the long run..
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  • Profile picture of the author G00GLESLAPPED
    Clean the list after a month or 3, dont be too hasty it can take up to a dozen communications b4 someone takes action.
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  • Profile picture of the author SGains18
    If certain leads were not as fruitful as others I would always stop using them. However, don't totally discard them, you never know when you may need them!
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  • Profile picture of the author echelon
    I think it is too soon, to delete anyone. I would not necessarily be bothered unless they are increasing your autoresponder bill. You may want to give them several months to see if they are responsive. Additionally, you may send them an even better free offer than the previous one and see if they are still not interested.
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  • Profile picture of the author Discover Ecommerce
    Having a big list doesn't make the list profitable.

    Having a smaller list of subs that you connect with and trust you will make you list more profitable.
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