I am grateful for the feedback and advice I got on my previous posts.
Which leads me to this question:
Do you send emails with pictures or text-only?
Would you advice against putting images in email campaigns?
Is there any evidence to back it up?
If not, what are some best practices?
Is it an all-or-nothing kind of thing? Is there a third option (yes, images, but...)?
I try to use 1-3 pictures and I feel they are important, for example to entice people to buy, or to backup whatever story I am telling.
Though lately I have noticed that
- leading bloggers and people that are doing quite well with email marketing send me text-only emails
- a popular ESP I am eyeballing hasn't templates at all
Thank you in advance