How often should i send newsletters

2 replies
Hi,

I have a 25k list and send 1 newsletter a day
(short stories about everyday stuff and inviting to buy a product) but recently I started thinking whats the purpose of it?
97% of my customers come through Facebook and recommendations, not newsletters.
I use both channels for advertising but FB is the most lucrative.
Therefore im wondering if newsletters are the right thing to me.

I also noticed that im subscribed for newsletters from various sources.
Often I get emails 2-3 times a day. I don't read them at all, i simply delete them.
That makes me wonder what's the point of it?
(though i don't know the reason why im still subscribed to them )

Could you share your opinion what should i do in my case?
Should i bombard my list:
- every day
- 2 times a week
- or ... ?
#newsletters #send
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  • Profile picture of the author helisell
    1. Don't 'bombard' your list.
    You'll need to do some split testing to see
    which headlines work, which links get clicked
    and finally which offers bring revenue.

    I don't suppose you do any split testing
    do you so this info is falling on deaf ears?


    2. Do you offer real value in your newsletters?
    Is your content unique, valuable, engaging,
    entertaining......worth reading? Or do you
    just send a bit of useless info and an offer?

    A dwindling open rate will soon tell you if
    you are giving value.


    3. What is the purpose of your 'newsletter'?
    Is it to engage with your subscribers, that
    you might ultimately get revenue?
    Or is this just a hobby?

    See above about split testing to see
    if your strategy is working.


    The answers you give (or get) will
    answer your question about how often
    to email.

    Good Luck
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  • Profile picture of the author ProducerK
    I think once every 2 days is a good balance. I rarely read email newsletter that email every single day.
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