I have a stupid question for y'all.
I am currently in the process of learning the ins-and-outs of email marketing.
As part of the strategy I am using, I write to my list under the guise of a male avatar (it's a male-oriented list).
In general, do you think an audience connects more with a writer of the same gender?
Or, does it not matter too much?
For example, if I were to start a female-oriented list, would it be recommended to market to this audience using a female avatar?