GDPR and email marketing

4 replies
Hi folks has anyone commenced their GDPR email marketing comms?

I am trying to figure out the best way to do it in a way that is compliant, practical and manageable.

In my head there are a few options. Any advice is appreciated (we use Mailchimp).

Method 1: start from scratch (the easiest)
Create a new email list with zero recipients and a new sign up form. Email the current database encouraging them to fill out the form and, essentially, rejoin our mailing from scratch.

Method 2: unsubscribe, update preferences or leave things unchanged
Email the database and offer them the chance to unsubscribe, update their preferences (perhaps to change email address or change the groups to which they are assigned) -*or to remain on the list as things are, unchanged. All of this will be achieved by sending them to the preference centre.

Method 3: Simply ask a yes or no question
Forget about the preference centre option for now and just take note of those who click on "yes, I want to continue receiving comms from you". Download these emails and paste into a new list.
#email #gdpr #marketing
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  • Profile picture of the author frankl
    I wouldn't use "method #1" especially if you have a large list. That would probably result in a huge revenue loss.

    What I will do is update my subscription forms with a checkbox that the subscribers must check before subscribing.

    Also you need to make sure there is an unsubscribe link in your emails.
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  • Profile picture of the author rritz
    I will go for #2. let people know there are some new regulations and would they please take a second to tick a box
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  • Profile picture of the author bionictortoise
    From May 25 2018 it will actually be the law to contact our lists, whether we will lose revenue or not.

    But as it only affects customers in the EU, just be sure to state: "People in the EU only" in the email title. That way, everyone else knows it won't affect them, and the loss will be minimal.

    With regards to adding check boxes, Shane from Thrive Themes has written an intersting article here, about how he doesn't think check boxes are necessary:

    https://thrivethemes.com/gdpr-for-email-marketing/

    He also gives examples of why adding checkboxes might be a bad idea.

    I've found a few people selling WP plugins that include GDPR compliant templates. I'm currently going through various YouTube videos on the best WP plugin to buy.
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    "It does not matter how slowly you go as long as you do not stop" - Confucius
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  • Option #1 is not that bad. That's what we did. But I guess we're a different case. We aim to serious marketers that don't send spam so loosing much of our email database was actually right move. I guess it depends of how sensitive is your service against the abusers. If you're selling e-book for example it would be option #2 or 3.
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