How to use Email Marketing with CPA Offers?

Ok, this is what i would do in your situation...

Send a bunch of traffic to a bridge page that presells the traffic to a main offer. Here you are selling a main affiliate product, possibly building your list (email optin on the page), and you have CPA offers as links on the page.

This is one of the strongest ways to build a list AND promote your other offers / products at the same time.

The bridge page presells the lead to your offers. So they might optin to your email list, click on a few CPA offers and/or look over your affiliate offer / your own product.

You would have to build a small but effective funnel for this. A simple presell / bridge page would do it, and it can be done with something like clickfunnels, leadpages etc if you don't know how to build your own site.

It would have something like this:

traffic you buy hits this page:

[bridge page starts here]

CPA link 1 {the anchor text sells the click}

CPA link 2

email optin [collects the leads info regardless of any other actions]

Affiliate link [with some other anchor text that describes the lead's needs/ want]

[bridge page ends]

What do you email the leads? Anything that relates to the offers you just promoted.

If they don't buy those, you have to re evaluate your offers and/or just pick new offers.

You just get traffic from whatever sources make sense to you then test out that page until you get conversions. This is literally a variation of what i did, and it should give you a nice foundation.

This is my opinion, I would say without a doubt building a relationship with your list is super important. A list that knows you and has a relationship with you will always be better than a list that doesn't have a relationship with you.

You could try doing lifestyle marketing, take travel for instance. Take a look a scott's cheap flights, it'd be a decent example of how I might promote cpa offers to my list.

The standard I've been taught for promotion length is about 5-7 days. I do affiliate offers, but I would think it'd be worth a try for you. Also, if you storytell and talk to your list as you would to friends, you shouldn't burn your list out. When you do this right, you won't ever have to worry about burning out your list, I have a few friends who email their lists 2-3 times or more per day and their subscriber base is incredibly loyal to them. Good copywriting and storytelling in your emails is key

I've been promoting affiliate / CPA offers for over 17 years.

I heavily promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher compared to offers that require a sale to be made.

I favor offers that have a make, get or save money benefit to them, as they have overall worked the best. They also tend to have the greatest mass appeal (will be of interest to a large general audience), so the potential exists to produce high volume and they are fairly easy to cross promote on the back-end.

Some of the verticals (niches) I have done extremely well with are: education, insurance, loans, debt, credit, mortgage, assistance, discount offers, homeowner offers, etc...

The bulk of the PPL offers that I promote pay $20-$40 per lead, but I also promote offers that pay more and less. You don't want to get too caught up on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same or possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

I have also done just as good with dating website sign-ups and pretty good with free trial + S/H offers. I also promote a very limited number of offers that are straight sales. However, mass appeal needs to exist and I also look for one of the following...

1) The product is new and/or novel-unique and you can't purchase it locally or even something similar. I don't waste my time with it once something similar shows up in Walmart.

2) The buyer can truly get what is being offered at a decent discount.

3) Solves a house is on fire type problem.

However, I mainly promote non-PPL offers on the backend.

Bottom line, it's far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

With these type of offers, it's not important to try and build a relationship. I have even tested this and there was no significant increase in conversion. Most all of the offers are PPL...free offer to receive more info. A relationship really only matters if you are trying to sell them something.

Something to think about.

Keep in mind a buyers list vs a freebie list. I will say without a doubt that list building is extremely powerful and scaleable with CPA. I would focus on Facebook and building compliant "branded" blogs where you give away helpful information in a particular niche, obviously providing a solution or assistance to a problem. Then promote CPA offers on the backend. Do not focus on making money immediately with mailing. The less you focus on money making and the more you focus on building trust with your list, the more money you will make.

Great advice everybody, I do appreciate it.
There was another question I had about promoting offers to a list. Say for example you built a list around promoting a loan offer. For that list, would it be best to write content and promote offers only conforming to loans (as they opted in initially for that information), or possibly promote other financial products like mortgages, credit down the line? How flexible can you be with this?
I wish to build a list which is quite broad in terms of what I can promote to them such as Clickbank offers, but I imagine an unsubscribe rate would be higher if your promoting things they are not interested in. Many thanks for any cents on this.

hey dude, first of all, you have chosen good niches to work with, but let me be honest with you, that i'm a bit skeptical to work with dating offers, due to the high competition on that, but also, the difficulty it imply to work with also.
One other think i'll like to interpellate you on will be the importance of having an email list at the first place.
this is really a great asset to start with, and using it can be very difficult, so i suggest you only to make sure first of all you build a great relationship with your list, and try not to be sending them emails everyday, cause as far as i know, as more as you will be more recurrent sending them emails, they might classify you as spam, which is what you don't want i think!
about the fact of running a campaign, you should keep it every time that it can generate some payout, but even if you struggle sometimes to have some profits, you should try to optimize and see what you can get out of it!
- about your question regarding promoting a niche that you don't really know more about, you should hire some good writers to help you write good reviews about what you are promoting, and keep the attention of your leads, this is really something really important!
i hope this can help!

Hi Oliver,
Have you tried Craiglist already ?

Is building a relationship with your list important with CPA particularly?
yes
Is it best to send offers in every email broadcast or followup to that list, or would writing value and content be more important?
content more important
Do you email your list daily or spread out several days?
immediately reach out them about subscribe later on follow up with good content
How many times should you promote an offer before trying another, to avoid burning out your list?
once every 2 weeks
If your promoting a niche you know nothing about, how do you market to your leads and keep them interested?
lending other people testimonial, pretend that other people recommendation is legit and you just try to help give the best value