How to use Email Marketing with CPA Offers?

12 replies
Hi there,
I'm part of CPA networks like MaxBounty and I know that having a list (or several of them) is a vital asset, but when it comes to CPA marketing specifically, I am just unsure how to approach it all.
My goal is to promote the big 3 niches: Health, Business/Loans, Dating etc. - and I just had a few questions:
  1. Is building a relationship with your list important with CPA particularly?
  2. Is it best to send offers in every email broadcast or followup to that list, or would writing value and content be more important?
  3. Do you email your list daily or spread out several days?
  4. How many times should you promote an offer before trying another, to avoid burning out your list?
  5. If your promoting a niche you know nothing about, how do you market to your leads and keep them interested?

It's questions like these which make my Aweber account inactive, I don't know what an effective strategy to promote to these niches would be and don't build my list.

Any feedback on questions would be greatly appreciated. I know they could be broad or different for each scenario, but they always stump me.
#cpa #email #marketing #offers
  • Profile picture of the author heavysm
    Ok, this is what i would do in your situation...

    Send a bunch of traffic to a bridge page that presells the traffic to a main offer. Here you are selling a main affiliate product, possibly building your list (email optin on the page), and you have CPA offers as links on the page.

    This is one of the strongest ways to build a list AND promote your other offers / products at the same time.

    The bridge page presells the lead to your offers. So they might optin to your email list, click on a few CPA offers and/or look over your affiliate offer / your own product.

    You would have to build a small but effective funnel for this. A simple presell / bridge page would do it, and it can be done with something like clickfunnels, leadpages etc if you don't know how to build your own site.

    It would have something like this:

    traffic you buy hits this page:

    [bridge page starts here]

    CPA link 1 {the anchor text sells the click}

    CPA link 2

    email optin [collects the leads info regardless of any other actions]

    Affiliate link [with some other anchor text that describes the lead's needs/ want]

    [bridge page ends]

    What do you email the leads? Anything that relates to the offers you just promoted.

    If they don't buy those, you have to re evaluate your offers and/or just pick new offers.

    You just get traffic from whatever sources make sense to you then test out that page until you get conversions. This is literally a variation of what i did, and it should give you a nice foundation.
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    • Profile picture of the author OliverM201
      That's sounds a really great setup there, the possibility to get leads and if they don't opt in they have the choice to go to your offers. Great tips, thanks.
      To entice the opt in, would you typically use a lead magnet of some sort? Say it was a health/diet type campaign, give away a free eBook or something related to advice in that niche?
      And would it be best to use banners provided from the advertiser or just use anchor text to the offer?
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    • Profile picture of the author DripRevenue
      Just be careful promoting bridge pages on PPC. Adwords will immediately ban you, especially after the November 2017 update where they updated the Misrepresentation and Misleading Content policies. You need to build out entire content sites and then collect leads from there.
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  • Profile picture of the author R0b328
    This is my opinion, I would say without a doubt building a relationship with your list is super important. A list that knows you and has a relationship with you will always be better than a list that doesn't have a relationship with you.

    You could try doing lifestyle marketing, take travel for instance. Take a look a scott's cheap flights, it'd be a decent example of how I might promote cpa offers to my list.

    The standard I've been taught for promotion length is about 5-7 days. I do affiliate offers, but I would think it'd be worth a try for you. Also, if you storytell and talk to your list as you would to friends, you shouldn't burn your list out. When you do this right, you won't ever have to worry about burning out your list, I have a few friends who email their lists 2-3 times or more per day and their subscriber base is incredibly loyal to them. Good copywriting and storytelling in your emails is key
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  • Profile picture of the author DIABL0
    I've been promoting affiliate / CPA offers for over 17 years.

    I heavily promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher compared to offers that require a sale to be made.

    I favor offers that have a make, get or save money benefit to them, as they have overall worked the best. They also tend to have the greatest mass appeal (will be of interest to a large general audience), so the potential exists to produce high volume and they are fairly easy to cross promote on the back-end.

    Some of the verticals (niches) I have done extremely well with are: education, insurance, loans, debt, credit, mortgage, assistance, discount offers, homeowner offers, etc...

    The bulk of the PPL offers that I promote pay $20-$40 per lead, but I also promote offers that pay more and less. You don't want to get too caught up on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same or possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

    I have also done just as good with dating website sign-ups and pretty good with free trial + S/H offers. I also promote a very limited number of offers that are straight sales. However, mass appeal needs to exist and I also look for one of the following...

    1) The product is new and/or novel-unique and you can't purchase it locally or even something similar. I don't waste my time with it once something similar shows up in Walmart.

    2) The buyer can truly get what is being offered at a decent discount.

    3) Solves a house is on fire type problem.

    However, I mainly promote non-PPL offers on the backend.

    Bottom line, it's far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

    With these type of offers, it's not important to try and build a relationship. I have even tested this and there was no significant increase in conversion. Most all of the offers are offer to receive more info. A relationship really only matters if you are trying to sell them something.

    Something to think about.
    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
    20+ Years Exp . . . . . . . . . . . . Email - CPA - PPL
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  • Profile picture of the author DripRevenue
    Keep in mind a buyers list vs a freebie list. I will say without a doubt that list building is extremely powerful and scaleable with CPA. I would focus on Facebook and building compliant "branded" blogs where you give away helpful information in a particular niche, obviously providing a solution or assistance to a problem. Then promote CPA offers on the backend. Do not focus on making money immediately with mailing. The less you focus on money making and the more you focus on building trust with your list, the more money you will make.
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  • Profile picture of the author OliverM201
    Great advice everybody, I do appreciate it.
    There was another question I had about promoting offers to a list. Say for example you built a list around promoting a loan offer. For that list, would it be best to write content and promote offers only conforming to loans (as they opted in initially for that information), or possibly promote other financial products like mortgages, credit down the line? How flexible can you be with this?
    I wish to build a list which is quite broad in terms of what I can promote to them such as Clickbank offers, but I imagine an unsubscribe rate would be higher if your promoting things they are not interested in. Many thanks for any cents on this.
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    • Profile picture of the author rritz
      I would try to offer other things as well - set up your segmenting and tagging, and follow up the people who have shown interest with relevant offers.

      Since you mention MaxBounty - a lot of offers there do not allow email as traffic source. Take care you don't get banned.

      As for your question, I am subscribed to a ton of email marketers, because I want to see what they are doing. Some pitch offers everyday, or twice a day. One sends out an email and if it isn't opened he sends out the same email with different subject line within a couple of hours. He never offers free value. Well maybe once in athree weeks. It's always just offers. His own and affiliate. But I am interested, because I bought one of his products and it was really good. One of the best IM products I every bought.

      Other email marketers send you a series of relation ship emails and they have a soft pitch in the PS

      One just sends hard pitches all of the time

      Solo ad sellers send five generic emails a day. I know some who sent 12 or 20 generic click-here-to-get-rich emails a day. Ok they get slapped by their autoresponder company quite quickly - but even these kinds of email have their audience.

      So different email marketers have different audiences, they all got their own style.
      You also must find your style and your audience.
      You must then find the best way to monetize.
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  • Profile picture of the author Maxxx333
    hey dude, first of all, you have chosen good niches to work with, but let me be honest with you, that i'm a bit skeptical to work with dating offers, due to the high competition on that, but also, the difficulty it imply to work with also.
    One other think i'll like to interpellate you on will be the importance of having an email list at the first place.
    this is really a great asset to start with, and using it can be very difficult, so i suggest you only to make sure first of all you build a great relationship with your list, and try not to be sending them emails everyday, cause as far as i know, as more as you will be more recurrent sending them emails, they might classify you as spam, which is what you don't want i think!
    about the fact of running a campaign, you should keep it every time that it can generate some payout, but even if you struggle sometimes to have some profits, you should try to optimize and see what you can get out of it!
    - about your question regarding promoting a niche that you don't really know more about, you should hire some good writers to help you write good reviews about what you are promoting, and keep the attention of your leads, this is really something really important!
    i hope this can help!
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  • Profile picture of the author Viktor DetchTech
    Hi Oliver,
    Have you tried Craiglist already ?
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    • Profile picture of the author DripRevenue
      Be careful with this. It can work, but the quality won't back out and you won't be able to promote the offer for very long.
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  • Profile picture of the author Jeffrey Joson
    Is building a relationship with your list important with CPA particularly?
    Is it best to send offers in every email broadcast or followup to that list, or would writing value and content be more important?
    content more important
    Do you email your list daily or spread out several days?
    immediately reach out them about subscribe later on follow up with good content
    How many times should you promote an offer before trying another, to avoid burning out your list?
    once every 2 weeks
    If your promoting a niche you know nothing about, how do you market to your leads and keep them interested?
    lending other people testimonial, pretend that other people recommendation is legit and you just try to help give the best value
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