When setting up and email sequence is it better to constantly write emails, or just set up a 8 week (or x week) sequence and never touch it again?
lead magnet - free info.... - sell-upsell...--EMAILS STOP SENDING FOREVER
Obviously you optimize everything at the begining. My thinking is that after that everything is passive and you only worry about getting traffic to your landing pages / lead magnets (and after that point the sales are taken care of)
Is this how the "big guys" do it? Assuming you are not trying to be an authority and stay behind the scenes.