16 replies
Hi. I created my landing page for over a month now and have been thinking have I been losing out on a lot of potential sign ups due to my landing page.

I would love some feedback on how I can change and make it better! It's my first landing page and so far I have had 52 opt-ins through this same page. However, I am constantly trying to keep getting better so I would love if you guys could give some feedback on it. Thanks

#ideas #landing #page
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  • Profile picture of the author Steve B
    Originally Posted by Listbuilder1 View Post

    I would love if you guys could give some feedback on it.



    Personal opinion here ... this is just what I would do. As always, test my suggestion against the current version you have and see which works best.

    As a subscriber, what am I getting? Is the free guide an ebook? a pamphlet? a course? a report? Just what am I "getting started" with? (It's impossible to tell from the image - which looks mostly like a pamphlet). Let your prospects know exactly what they're getting in exchange for their contact info (no confusion wanted). Make the image look like whatever it really is (a report, an ebook, etc). Include one or more immediate benefits the free guide will give to all that sign up.

    Dump the blue lighted background which serves no purpose. If the free guide was really in the background, it would be lighted and have shadows. It's obviously just an attempt to add some realism ... trouble is, it doesn't look real.

    Dump the black background behind the text. Put everything on a white background - no distractions. Test switching the free guide image to the right and the text and sign up form to the left. Sometimes it makes a difference, sometimes not - test to see which works the best in this case.

    Get rid of the orange text and button color and replace it with red. I would also change the color of text on the free guide to the same red color instead of magenta. (Too many different colors at play here: blue, magenta, orange, black and they don't look good together).

    The title of the guide image is a design mess. You've got four different typeface weights, poor spacing, and the wrong words highlighted. Here's what is large and bold: "LOSE UP 3 DAYS" Is that your message? No. The important words you want to stand out are "LOSE" "10 LBS" and "3 DAYS." Don't crowd the middle line of text like you're doing - looks like an afterthought cut and paste. You can find a much better image than a scale to highlight - many people hate scales (believe it or not).

    Same suggestions for the text part of the page: you want to bold and highlight "LOSE 10 LBS" "3 DAYS" Use red (bold) and black text for the rest. I would try dumping "to get started" on the button and just go with "CLICK HERE". You might also test: "CLICK HERE - IT'S FREE"

    As with any landing page - test the variables one at a time against the control - track the results with a meaningful number of responses - and modify so you're optimizing your results. Basic stuff, really ...

    The best to you in this project,

    Steve
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    • Profile picture of the author Listbuilder1
      Originally Posted by Steve B View Post




      Personal opinion here ... this is just what I would do. As always, test my suggestion against the current version you have and see which works best.

      As a subscriber, what am I getting? Is the free guide an ebook? a pamphlet? a course? a report? Just what am I "getting started" with? (It's impossible to tell from the image - which looks mostly like a pamphlet). Let your prospects know exactly what they're getting in exchange for their contact info (no confusion wanted). Make the image look like whatever it really is (a report, an ebook, etc). Include one or more immediate benefits the free guide will give to all that sign up.

      Dump the blue lighted background which serves no purpose. If the free guide was really in the background, it would be lighted and have shadows. It's obviously just an attempt to add some realism ... trouble is, it doesn't look real.

      Dump the black background behind the text. Put everything on a white background - no distractions. Test switching the free guide image to the right and the text and sign up form to the left. Sometimes it makes a difference, sometimes not - test to see which works the best in this case.

      Get rid of the orange text and button color and replace it with red. I would also change the color of text on the free guide to the same red color instead of magenta. (Too many different colors at play here: blue, magenta, orange, black and they don't look good together).

      The title of the guide image is a design mess. You've got four different typeface weights, poor spacing, and the wrong words highlighted. Here's what is large and bold: "LOSE UP 3 DAYS" Is that your message? No. The important words you want to stand out are "LOSE" "10 LBS" and "3 DAYS." Don't crowd the middle line of text like you're doing - looks like an afterthought cut and paste. You can find a much better image than a scale to highlight - many people hate scales (believe it or not).

      Same suggestions for the text part of the page: you want to bold and highlight "LOSE 10 LBS" "3 DAYS" Use red (bold) and black text for the rest. I would try dumping "to get started" on the button and just go with "CLICK HERE". You might also test: "CLICK HERE - IT'S FREE"

      As with any landing page - test the variables one at a time against the control - track the results with a meaningful number of responses - and modify so you're optimizing your results. Basic stuff, really ...

      The best to you in this project,

      Steve
      I couldn't have asked for better feedback than this. I appreciate you taking your time to do this for me. I will take this away and work on it severely with your suggestions and feedback. Thanks very much Steve!
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  • Profile picture of the author ChrisBa
    Originally Posted by Listbuilder1 View Post

    Hi. I created my landing page for over a month now and have been thinking have I been losing out on a lot of potential sign ups due to my landing page.

    I would love some feedback on how I can change and make it better! It's my first landing page and so far I have had 52 opt-ins through this same page. However, I am constantly trying to keep getting better so I would love if you guys could give some feedback on it. Thanks

    Steve has done some good analysis.

    The biggest thing that sticks out to me is the call to action, I have no idea what you're asking me to do or what I get out of it. ("Click here to get started")

    Whatever changes you make, just ensure you split test to see what converts best, don't just assume.
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  • Profile picture of the author Regional Warrior
    So many variables to this issue you have , so at the moment you are getting 12 sign ups a week or 2 a day
    But what you are not telling us is the way you are getting them i.e. traffic you are using , how many times you have tweaked the page and what if any money you are spending

    Number one rule in list building is always do a A/B spit test one landing page/squeeze with a video and one static then you can make a decision on what works

    Jason
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  • Profile picture of the author extrememan
    Ok, try testing your button copy.

    Say "Get Instant Access!" or "Get Instant Access Now". You can even change your button colour to yellow, green, or red. These are proven to grab attention for the visitor.

    Lastly, I would test your headline. Make it specific, compelling, but delivering on your promise as much as possible!

    All these suggestions you can do. I would do testing bit by bit and track to see if your results are improving.
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  • Profile picture of the author Randall Magwood
    Whats the conversion rate? Typically for me if it's 25% or more i stick with it. It looks nice, people can see the offer. Just make sure it looks the same in different browsers and operating systems.
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  • Profile picture of the author shmeeko69
    The single most important thing before any page design or "call to action" message
    is are folk finding your offer/promo?

    There's no point in having a great design with all the "bells and whistles" if you're not
    promoting the product correctly.

    Marketing comes first and then the page design and not the other way about.
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  • Profile picture of the author ecoverartist
    If you need a better looking book cover, definitely reach out to me! I agree with everything here that Steve said EXCEPT making the text red. That communicates to most users on a psychological level "danger / stop"

    I would also not use light text on a dark background. It's harder for the eye to focus on, and the page just feels "heavier" - like a dark cloud hanging over you. Definitely not the feeling you want to have if you're interested in losing weight!

    Try testing a white or lighter background and purple or teal text.
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    • Profile picture of the author Listbuilder1
      Originally Posted by ecoverartist View Post

      If you need a better looking book cover, definitely reach out to me! I agree with everything here that Steve said EXCEPT making the text red. That communicates to most users on a psychological level "danger / stop"

      I would also not use light text on a dark background. It's harder for the eye to focus on, and the page just feels "heavier" - like a dark cloud hanging over you. Definitely not the feeling you want to have if you're interested in losing weight!

      Try testing a white or lighter background and purple or teal text.
      I cant pm as i dont have 50 posts. Is there anywhere i can find you for your ebook cover services?

      Thanks
      Michael
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  • Profile picture of the author hichamaziz
    The best to you in this project,
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  • Profile picture of the author Jeffrey Joson
    the image needs to be improved of course and it doesn't show the thickness of the book
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    • Profile picture of the author Listbuilder1
      Originally Posted by Jeffrey Joson View Post

      the image needs to be improved of course and it doesn't show the thickness of the book
      I agree the image needs to be improved. However, I have seen many successful people use flat images rather than 3D and never had any problems.
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  • Profile picture of the author frankl
    Originally Posted by Listbuilder1 View Post

    Hi. I created my landing page for over a month now and have been thinking have I been losing out on a lot of potential sign ups due to my landing page.

    I would love some feedback on how I can change and make it better! It's my first landing page and so far I have had 52 opt-ins through this same page. However, I am constantly trying to keep getting better so I would love if you guys could give some feedback on it. Thanks

    Have you made sure it works well on mobile devices as well? Many people are now visiting websites from mobiles.
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    • Profile picture of the author Listbuilder1
      Originally Posted by frankl View Post

      Have you made sure it works well on mobile devices as well? Many people are now visiting websites from mobiles.
      Yea mobiles has been tested.
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  • Profile picture of the author KevinVPhilippe
    Hey man !

    I'm in the fitness niche as well (but not in english).

    If your landing page is converting more than 25%, dont change shit. If it's lower than that, yes change it.

    The background is kind of weird, the color are not great (black background is the worst converting background). So, it'd change that into light grey or smth and I wouldn't have the background, then the green stuff then the ebook. I'd have the background, then the ebook
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  • Profile picture of the author affmarketer101
    There is no pain points? You should indicate the pain points, so it's easy to call to action.
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