Landing Page Ideas

Personal opinion here ... this is just what I would do. As always, test my suggestion against the current version you have and see which works best.

As a subscriber, what am I getting? Is the free guide an ebook? a pamphlet? a course? a report? Just what am I "getting started" with? (It's impossible to tell from the image - which looks mostly like a pamphlet). Let your prospects know exactly what they're getting in exchange for their contact info (no confusion wanted). Make the image look like whatever it really is (a report, an ebook, etc). Include one or more immediate benefits the free guide will give to all that sign up.

Dump the blue lighted background which serves no purpose. If the free guide was really in the background, it would be lighted and have shadows. It's obviously just an attempt to add some realism ... trouble is, it doesn't look real.

Dump the black background behind the text. Put everything on a white background - no distractions. Test switching the free guide image to the right and the text and sign up form to the left. Sometimes it makes a difference, sometimes not - test to see which works the best in this case.

Get rid of the orange text and button color and replace it with red. I would also change the color of text on the free guide to the same red color instead of magenta. (Too many different colors at play here: blue, magenta, orange, black and they don't look good together).

The title of the guide image is a design mess. You've got four different typeface weights, poor spacing, and the wrong words highlighted. Here's what is large and bold: "LOSE UP 3 DAYS" Is that your message? No. The important words you want to stand out are "LOSE" "10 LBS" and "3 DAYS." Don't crowd the middle line of text like you're doing - looks like an afterthought cut and paste. You can find a much better image than a scale to highlight - many people hate scales (believe it or not).

Same suggestions for the text part of the page: you want to bold and highlight "LOSE 10 LBS" "3 DAYS" Use red (bold) and black text for the rest. I would try dumping "to get started" on the button and just go with "CLICK HERE". You might also test: "CLICK HERE - IT'S FREE"

As with any landing page - test the variables one at a time against the control - track the results with a meaningful number of responses - and modify so you're optimizing your results. Basic stuff, really ...

The best to you in this project,

Steve

Steve has done some good analysis.

The biggest thing that sticks out to me is the call to action, I have no idea what you're asking me to do or what I get out of it. ("Click here to get started")

Whatever changes you make, just ensure you split test to see what converts best, don't just assume.

So many variables to this issue you have , so at the moment you are getting 12 sign ups a week or 2 a day
But what you are not telling us is the way you are getting them i.e. traffic you are using , how many times you have tweaked the page and what if any money you are spending

Number one rule in list building is always do a A/B spit test one landing page/squeeze with a video and one static then you can make a decision on what works

Jason

Ok, try testing your button copy.

Say "Get Instant Access!" or "Get Instant Access Now". You can even change your button colour to yellow, green, or red. These are proven to grab attention for the visitor.

Lastly, I would test your headline. Make it specific, compelling, but delivering on your promise as much as possible!

All these suggestions you can do. I would do testing bit by bit and track to see if your results are improving.

Whats the conversion rate? Typically for me if it's 25% or more i stick with it. It looks nice, people can see the offer. Just make sure it looks the same in different browsers and operating systems.

The single most important thing before any page design or "call to action" message
is are folk finding your offer/promo?

There's no point in having a great design with all the "bells and whistles" if you're not
promoting the product correctly.

Marketing comes first and then the page design and not the other way about.

If you need a better looking book cover, definitely reach out to me! I agree with everything here that Steve said EXCEPT making the text red. That communicates to most users on a psychological level "danger / stop"

I would also not use light text on a dark background. It's harder for the eye to focus on, and the page just feels "heavier" - like a dark cloud hanging over you. Definitely not the feeling you want to have if you're interested in losing weight!

Try testing a white or lighter background and purple or teal text.

The best to you in this project,

the image needs to be improved of course and it doesn't show the thickness of the book

Have you made sure it works well on mobile devices as well? Many people are now visiting websites from mobiles.

Hey man !

I'm in the fitness niche as well (but not in english).

If your landing page is converting more than 25%, dont change shit. If it's lower than that, yes change it.

The background is kind of weird, the color are not great (black background is the worst converting background). So, it'd change that into light grey or smth and I wouldn't have the background, then the green stuff then the ebook. I'd have the background, then the ebook

There is no pain points? You should indicate the pain points, so it's easy to call to action.