3 Tips To Get Your Emails Into The Inbox

Hey,

If you are struggling to hit the inbox, here are a couple of tips to help you out.


1. Change Your Email

If your emails keep getting filtered into the dreaded "Promotions" tab, there is a quick and easy fix.

Just change your from email.

I changed sending email from support at clicks2sales.com to sam at clicks2sales.com and voila, emails started hitting the inbox again.

Your emails get into the promotions tab because some of your subscribers are marking them as Promotional emails.

The long term fix is to frankly ask your subscribers to drag and drop your emails to the inbox and not to mark them as Promotional.

2. Make Sure Links Aren't Listed In Razor2


Head over to

https://spamcheck.postmarkapp.com/


And enter the following...

<a href="http://yourdomain.com">Test</a>

Change yourdomain.com to your domain and click Check score.

You should get a score of around 7.9, if the score is above 12 or if it shows something like this...

-2.43 RAZOR2_CF_RANGE_E8_51_100 Razor2 gives engine 8 confidence level above 50% -1.729 RAZOR2_CHECK Listed in Razor2 (http://razor.sf.net/)

That means your domain / urls in your emails are listed in Razor2 and a lot of ESP's (email service providers) will block your email.

The only workaround is to change your domain/url or to use a different domain to mask your links.


3. Clean Your Lists

QUALITY OVER QUANTITY, ALWAYS.

I can't stress this enough, I know way too many people who are afraid of cleaning and trimming their lists.

Filter out people who haven't opened your emails in the last 6 months, delete them from your list.

You can upload them to Facebook / Google and target them there but get them off of your list as soon as possible.

Remove the dead weight. It's killing your inbox delivery and open rates.

ESP's like GMail, Yahoo etc. monitor how many people actually open and read your emails, they monitor engagement so when they find out you are mailing dead leads, your inbox and open rates are going to go down.

I used to mail my whole list of 3k buyers and my Google Domain Reputation was pretty bad.

Cleaned out the dead weight (Yea, deleted like 2000 subscribers who hadn't opened my emails in the last 6 months), started mailing only the active subs and my Google Domain Reputation went from Bad to Good.


Bonus Tip : Check Your IP

Find out your sending IP address. The easiest way to do this would be with Mail-Tester.com

Use it to find out whether you are on any blacklists.

If you are, then contact your autoresponder support and ask them to switch you to a better ip address.

Most autoresponders have something called IP Pools. IP Pools are basically a pool of IP addresses, the better the pool, the higher the quality of IP's will be. You'll be assigned IP pools based on your reputation with the autoresponder.

This is where Tip #3 really comes into play. If you have high engagement rate and low bounces, they'll be more than happy to switch you to a better ip pool.

And yes, even aWeber and GetResponse have these pools so tweak your sending practices and ask them for a better IP address .

I've been able to use these tweaks in my email marketing to get some really good results...



Hope it helps ,
Sam.