I'm wondering why that is. Is it because when people see the word "ebook" they assume it's going to be like 200 pages long, like the average size book, and they don't want to take the time to read that much? Or is because so many people give away low quality ebooks that they just assume it's probably not going to be any good? Maybe it's a combination of both of those.
Some people give away "reports" which aren't usually very long. Is there a difference between a report and a mini ebook? Or are they just different names for the same thing? Does one convert to sign up better than the other? If I saw that someone was giving away a mini ebook I would probably think it's mini because they didn't want to put much time into it. Which means it probably isn't any good.
When I see someone's giving away a report, it reminds me of having to do a report on something in school and those reports were always boring. So I assume their report is going to be boring too.
So I guess I don't really like the term "mini ebook" or "report" since for me mini ebook translates to crap and report translates to boring. But it's not really about what I like, it's about what converts (to a sign up) the best.
These days a lot of people are giving out other things to get people to sign up to their lists, like a cheat sheet, check list, a video, or something else that isn't very long. That probably does convert to a sign up better than a ebook these days, and I might eventually switch to a checklist. But, right now I'm still giving away an ebook (30 pages), so I'm wondering what I should call it - an ebook, a mini ebook, a report, or something else? Basically I'm wondering what converts (gets people to sign up) the best out of whatever my options are?
Maybe I should just continue calling it an ebook and mention on my landing page somewhere that it is a 30 page ebook? I'm not sure if that would help or hinder conversions (sign ups). What do you think?
I know someone is going to tell me to test it for myself, they always do, but I've got plenty of other things to test, surely people have figured out by now what converts better. I just want to learn from other people's experience - that is what a forum is for.