Content upgrades delivery question.

2 replies
Hi guys,

how are you doing today?

I am preparing a huge amount of content upgrade offers to one of my sites and want to understand what in your opinion is the best approach.

My goal is to deliver the content upgrades offers (ex. e-book, checklist, etc) with the less hassle in the process.

I know that i can use double step optin form to verify if the user is autentique (at least he needs to validate his email) in order to receive the freebie.

The issue is that i need to create 1 group for every offer i create to send the automatically to the prospect.

The other way around is to solve the huge amount of time is to use the single step optin form and deliver the content in the thank you page.

The second option seems to be the fastest one to deliver content upgrades but i am quite worried the majority of the people will fill fake email addresses just to grab the content upgrades and then they will be useless for my email marketing campaigns.

For you guys who are quite used with this what is your honest opinion about both of the strategies?

What is the one that suits you best?

Thanks in advance,
Paulo
#content #delivery #question #upgrades
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  • Profile picture of the author rritz
    I would go for single opt-in and deliver the freebie in the welcome email.
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  • Profile picture of the author ryanbiddulph
    Hi Paulo,

    I've been a big fan of the double opt in for years.

    At the end of the day:

    - you want to have posture, ensuring that list subscribers are human beings super hungry for what you have to offer
    - you want clarity in knowing these humans are getting specifically what they signed up (and signed up again) for
    - you want to avoid any spam/junk issues

    I'd think less of the time and grouping issues and focus on building bonds with folks who want to gobble up what you offer, freebie-wise. This creates those strong bonds which will help build a successful venture.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my course here
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