Building New Email List for New Partner Site

by Djob32
0 replies
I currently run a magazine and blog in a niche construction market that receives approx. 700 views per day and is slowly and steadily growing. Most of our traffic comes from blog articles and email blasts.

I am about to launch a new, partner website in a much broader sector in the construction industry. Email marketing works on our current site so I was considering an investment in several large email lists for each of the categories on the new site.

I've read that opt-in is the most effective method, which we currently use, but we've also hired help to expand our email list with our current site in the past. This has worked, but I wanted to look for any feedback before doing so on the new site.

Have these heavy-traffic sites developed their massive email lists with 100% opt-in? I find that hard to believe.

Thanks to anyone who can offer input.
#building #email #list #partner #site
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