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How much email marketing is effective in term's of ROI in compare to other marketing options ?

by Abhinav Mohan
7 replies
Hello Everyone,

Can anyone tell me that, how much email marketing is effective in term's of ROI in compare to other marketing options?

The reason behind to know this as I am planning to avail email marketing service for my own online marketing business but I am not sure about that how much this option is effective and helpful.

Please help me with your valuable thoughts.

Thanks in advance !
#compare #effective #email #marketing #options #roi #term
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  • Profile picture of the author sean1776
    Hi Abhinav,
    A survey from Direct Marketing Association shows that
    ROI of marketing options as below:
    Email: $39.40
    Internet Display: $22
    Search: $20
    Direct Mail: $16

    I hope this may help you.
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    Difficult the first time, easy the second. A beginner's guide to email marketing.
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  • Profile picture of the author Katie Watters
    Email marketing is one of the most effective lead generation channels.
    So, it's definitely worth implementing.
    You can begin with an inbound and outbound approach.
    The inbound approach including offering a piece of content (or similar) in exchange for an email address.
    Outbound requires working with a reputable data provider to obtain an email list that's targeted to your buyer persona.
    Both are valid and successful ways to implement a lead generating email campaign.
    Good luck!
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  • Profile picture of the author ProducerK
    Email marketing has always been a top performer in terms of cost to send and ROI.
    I would still say this is true today as long as you are able to continually inbox.
    There is still nothing IMO that is more effective or can show the ROI that email can for you.
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  • Profile picture of the author itstrisha
    The main reason that makes email marketing more effective in term's of ROI is that it is cost effective. The price of sending emails is 0 at the initial stage and even if you opt for sending bulk emails then also the price is negligible.
    Another reason is that the maximum number of people are regularly checking their email are they are logged in into the mobile. So it has been a practice of most of the people to check the emails. You can take advantage of this. This can make them open your email are even get converted.
    This states that email marketing is definitely the right choice for you if you want to maximize ROI.
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  • Profile picture of the author DIABL0
    I've been promoting offers via email for 18 years.

    Nothing, in my opinion, can beat the ROI it delivers.

    Highly recommend you give it a try!
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  • Profile picture of the author ryanbiddulph
    Email marketing's effectiveness Abhinav is based on:

    - the skill of the email marketer
    - the value shared through the email
    - the clarity of the email marketer
    - if the email marketer stay on topic; or not
    - if the email marketer sends helpful emails persistently

    The ROI of the *email marketer* is the question If you develop the skill of email marketing your ROI will rock.
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